Global Senior Social Media Manager, New York

HYPEBEAST; New York (NY); Hybrid; USD 85,000 - 100,000; Full time

Job summary

An established industry player is seeking a Global Senior Social Media Manager to lead their social media strategy from New York. This role involves overseeing global and local content strategies, managing a team of regional managers, and ensuring brand consistency across all platforms. The ideal candidate will possess a strong understanding of social media trends, excellent communication skills, and the ability to analyze data for strategic insights. Join a dynamic team that values creativity and innovation, and play a crucial role in shaping the brand's social media presence in a competitive landscape.

Qualifications

• 6+ years in social media strategy with a proven track record.
• Experience with social publishing and analytics tools.

Responsibilities

• Lead the global social media strategy across platforms.
• Analyze data and deliver performance reports with actions.

Skills

Social Media Strategy

Communication Skills

Data Analysis

Team Leadership

Content Creation

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Later

Job description

Global Senior Social Media Manager, New York

Pay Competitive

Location: New York/New York

Employment Type: Other

Job Description

Hypebeast Ltd. started from a sneaker website founded by Kevin Ma in 2005 to a publicly listed media company in 2016. With a total reach of over 44.6M users across all platforms, the media group boasts a global readership across Asia Pacific, North America, Europe, and more, with the flagship platform available in five languages. The group has expanded its publishing brands to a wider scope in recent years, encompassing Hypebeast and its multiple content distribution platforms, HBX, our e-commerce and retail platform, and Hypemaker, our global agency. Hypebeast Ltd. has been featured in Forbes’ “Asia’s 200 Best Under A Billion” in 2020. Hypebeast is looking for a strategically-minded and culturally-connected Global Senior Social Media Manager to join our team based in New York. The Global Senior Social Media Manager will oversee both our global and local content and channel strategies to ensure the Hypebeast brand is represented consistently across all platforms and regions. The ideal candidate is an experienced team leader who can inspire, empower, and motivate their team. They are creative, innovative, and highly collaborative, effective across multiple work streams, able to manage up and down, and can ensure KPIs, objectives, and deadlines are met. The ideal candidate has an exceptional eye for engaging imagery, video, and copy. They are an expert at knowing what it takes to create best-in-class ‘social first’ content and storytelling. This person is completely in tune with industry developments and ensures social media updates and innovations are actioned early — as well as communicated internally to other stakeholders — to help keep us current and one step ahead of our competitors. This person is familiar with analytic tools and understands both the power of data and how to effectively use it to inform both strategy and creative. The ideal Global Senior Social Media Manager is always thinking about the bigger picture while having a finger on the pulse of the day-to-day.

Responsibilities:

• Lead the creation and development of the global social media strategy across all platforms.
• Remotely manage a team of regional social media managers.
• Be the key point of contact between departments to ensure a fluid way of working for all.
• Analyze data and deliver regular performance reports with suggested actions and next steps.
• Work closely with regional leads to ensure brand consistency across regions.
• Monitor industry trends and stay on top of the latest social media technical innovations.
• Work closely with Brand Partnerships to ensure branded content is aligned to global brand POV.
• Be an advocate for best practices at all times.

Requirements:

• 6+ years in a social media strategy role with a proven track record and demonstrable work portfolio.
• Excellent verbal and written communication skills in English.
• Demonstrate a deep understanding of key social networks, nuances, and algorithms.
• Experience with social publishing and analytics tools (e.g. Later and Google Analytics).
• Experience with paid/dark social ad campaigns is a big bonus.
• Able to build strong working relationships across teams and business units.
• Strong sense of initiative, a collaborative spirit, and an ability to work independently.
• Knowledge of the kind of content Hypebeast publishes at a local and international level.
• Must be based in New York and able to work 2-3 days per week from the office.

Salary: $85,000 - $100,000 a year. If you think you’ve got what it takes, please provide your portfolio/website, cover letter, CV, and expected salary. This position is based and located in New York. Candidate must be eligible to work in the US.

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