Global Senior Marketing Automation & Analytics Lead

Morningstar; New York (NY); Hybrid; USD 95,000 - 139,000; Full time

Benefits offered by this job

401k match

Life insurance

Health benefits

Wellness incentives

Paid sabbatical

Job summary

Morningstar, based in New York, seeks a senior Marketing Automation & Analytics professional to own platforms, data, and reporting for the global Credit business. You will drive automation programs, audience segmentation, data management, and analytics initiatives to提升 efficiency and effectiveness.

This role requires hands-on experience with HubSpot, Pardot, and Salesforce, with strong project management and communication skills.

Qualifications

• Bachelor’s degree in a relevant field is required.
• 8+ years of experience in marketing automation architecture.
• Deep hands-on expertise in Pardot, HubSpot, and Salesforce integrations.
• Strong knowledge of lead management, routing, and scoring processes.
• Experience with Tableau, Power BI, or Looker for data visualization.

Responsibilities

• Define martech vision, strategy, and roadmap for the global Credit business.
• Own end-to-end management of marketing technology platforms and integrations.
• Serve as primary administrator for marketing automation platforms and vendor relationships.
• Design and optimize marketing automation programs, lead scoring models, and journeys.
• Maintain marketing data architecture, governance, and audience segmentation.
• Define and evolve marketing measurement frameworks, KPIs, and dashboards.

Skills

Marketing automation

Data governance

Analytics

Project management

HubSpot administration

Salesforce integration

Audience segmentation

Communication

Problem solving

Education

Bachelor’s degree

Tools

HubSpot

Pardot

Salesforce

Tableau

Power BI

Looker

Job description

Morningstar, based in New York, seeks a senior Marketing Automation & Analytics professional to own platforms, data, and reporting for the global Credit business. You will drive automation programs, audience segmentation, data management, and analytics initiatives to提升 efficiency and effectiveness.

This role requires hands-on experience with HubSpot, Pardot, and Salesforce, with strong project management and communication skills.