Global Product Marketing Manager - IT Systems

Vertiv Corporation; Westerville (OH); On-site; USD 110,000 - 160,000; Full time

Job summary

Vertiv is seeking a Global Product Marketing Manager for IT Systems to lead the portfolio’s marketing strategy, value propositions, and collateral development. You will shape GTM plans, events, campaigns, and sales enablement, acting as a product expert and SPOC for the COE across the portfolio.

You will drive market and competitive analyses, develop messaging, and collaborate with Offering Management and Sales to accelerate pipeline and revenue growth.

Qualifications

• Minimum 5 years in product marketing, engineering, or product mgmt for B2B in a technical industry.
• At least 3 years in a technical industry (data centers a plus).
• Strong presentation and public speaking skills.
• Ability to create value propositions and messaging strategies.
• Experience with data analysis and communicating insights to diverse audiences.

Responsibilities

• Own product COE relationship as SPOC and act as product expert for positioning and marketing initiatives.
• Develop product launch and program plans driving a solutions marketing mindset.
• Create and refine marketing content and campaigns for IT Systems.
• Lead messaging, external communications, and sales enablement campaigns.
• Perform competitive analysis and market trend research to inform strategy.
• Provide tools and training to enable sales teams across regions.
• Develop sales collateral: brochures, data sheets, and case studies.
• Collaborate with Offering Management and Sales to optimize enablement tools.
• Present portfolio initiatives and outcomes to leadership and cross-functions.
• Support regional marketing programs and customer needs with collateral development.

Skills

Product marketing

B2B marketing

Go-to-market

Public speaking

Cross-functional

Analytical thinking

Strategic messaging

Sales enablement

Job description

Position Summary:

• The Global Product Marketing Manager - IT Systems serves as an expert for the IT Systems portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning.
• This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns.
• They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals.

Responsibilities:

• Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the portfolio.
• Develop comprehensive product launch and program plans for new and existing products that drive a solutions marketing mindset across the business unit.
• Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for IT Systems.
• Own product messaging & expertise that drive product campaigns - drive depth of knowledge in external product communications, promotion and sales enablement.
• Competitive analysis and positioning strategy
• Research market trends, industry trends, and competitive landscape.
• Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
• Work closely to enable sales teams via training materials and tools for solutions.
• Develop sales tools and materials, including presentations, brochures, and case studies.
• Assist in creating sales strategies and tactics to effectively position and sell solutions.
• Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
• Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
• Support regional marketing programs to address market opportunities and customer needs.
• Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
• Other duties and responsibilities as assigned.

Qualifications:

• Minimum 5 years' experience in product marketing, engineering, or product management for B2B in a technical industry.
• At least 3 years in a technical industry (data centers is a plus).
• Engineering background a plus.
• Strong presentations and public speaking skills.
• Experience with data analysis and ability to effectively communicate findings while tailoring to a variety of different audiences.
• Ability to create value propositions and messaging strategies.
• Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
• Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results.
• Highly collaborative, able to work across functional teams.
• Must be able to prioritize many projects and work well under pressure.
• Proactive communicator with strong attention to detail.
• Ability to pick up technical concepts quickly.
• Enthusiastic and persistent problem solver.
• Excellent organizational skills and process-oriented.
• Strong written and verbal communication skills.
• Self-motivated; comfortable owning processes/projects and seeing them through to completion.
• Knowledge of data center software/hardware solutions and industry trends.

Physical & Environmental Demands:

• None.
• Time Travel Required: 10%.

Core Principles:

• Safety.
• Integrity.
• Respect.
• Teamwork.
• Inclusion.

Strategic Priorities:

• High-Performance Culture.
• Customer Focus.
• Operational Excellence.
• Innovation.
• Financial Strength.

Vertiv Behaviors:

• Own it.
• Act with urgency.
• Foster a customer-first mindset.
• Think big and execute.
• Lead by example.
• Drive continuous improvement.
• Learn and seek out development.
• Promote transparent & open communication.

About Vertiv

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers' vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today's data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.

Work Authorization

Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.

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