Sr. Portfolio Marketing Manager - Software

Vertiv; Westerville (OH); On-site; USD 140,000 - 210,000; Full time

Job summary

Vertiv, headquartered in Westerville, Ohio, seeks a senior marketing leader to own the software portfolio narrative and drive go-to-market strategies across business units. You will partner with product, software engineering, and leadership to translate complex technical capabilities into clear, outcome-focused messaging and demand generation initiatives.

You will build scalable marketing infrastructure, define persona profiles, and deliver sales enablement content that unifies a diverse

Qualifications

• 12+ years in product marketing, product management, or technical marketing.
• Experience building a marketing function, program, or go-to-market engine.
• Background in data center, IT, digital infrastructure, or related technology ecosystem; experience with controls, monitoring, DCIM, or energy/asset management software is a strong plus.
• Proven ability to translate deep technical capability into clear, outcome-driven narratives.
• Experience partnering with senior leaders and cross-functional teams across geographies.

Responsibilities

• Own the software portfolio narrative for Vertiv including controls, monitoring, digital services, and related platforms across business units.
• Partner with senior leadership, product leaders and software engineering to translate distributed technical innovation into unified positioning and messaging.
• Build and maintain the marketing infrastructure for software portfolio marketing: processes, launch frameworks, templates, and sales enablement systems.
• Develop and lead go-to-market strategy and launch plans for software products and platforms, including how software connects to Vertiv's power, thermal, and services offerings.
• Build detailed persona profiles for the software buying group distinct from traditional buyers.
• Own positioning and messaging for the software portfolio; serve as the marketing subject matter expert on software content across written, media, event, and sales channels.
• Design and deliver sales enablement materials and training that equip global and regional sales teams to sell controls, monitoring, and digital services with confidence.
• Track software, digital infrastructure, and monitoring/DCIM market trends and the competitive landscape to continually sharpen positioning.
• Present software portfolio strategy, plans, and results to senior leadership and cross-functional stakeholders.
• Collaborate across brand, communications, digital/web, demand generation, and business-unit marketing to align software initiatives with broader marketing objectives.

Skills

Product marketing

Product management

Technical marketing

Job description

Job Description

The world depends on the data we power and cool. Vertiv is a global leader in critical digital infrastructure for applications in data centers, communication networks, and commercial and industrial environments. The AI revolution is rewriting the rules of digital infrastructure, demanding solutions that move as one. Vertiv delivers end-to-end infrastructure where power, cooling, IT, and services work in unison - and, increasingly, where software is the layer that ties it all together. With our industry-leading technologies and global services network, we are fueling the revolution of the digital world, keeping technology ecosystems running efficiently and without interruption. Built for multiple compute generations ahead, Vertiv empowers customers to stay resilient, optimized, and future-ready. As a publicly traded, S&P 500 company (NYSE: VRT), Vertiv operates globally, serving customers in over 130 countries with $10.2 billion in sales.

• Description for Internal Candidates

Role Summary

AI is pushing data centers toward higher density, faster deployment, and far greater operational complexity - and software is the layer that makes all of it manageable. Controls, monitoring, and digital services are central to how customers evaluate, buy, and operate critical infrastructure today, and Vertiv is significantly expanding its investment in how that story is told to the market.

What Makes This Role Different

• High-growth, high-visibility. As a fast-growing and strategically important area within Vertiv, this role gives you the mandate to build a marketing strategy that matches its trajectory.
• One story, many teams. Software talent and IP live across dedicated teams. You'll be the connective tissue that turns distributed technical work into a single, cohesive narrative.
• Outcomes over features. Every narrative starts with what software unlocks for customers - visibility, uptime, faster response, lower risk, smarter decisions - with the technology following the outcome.
• Category leadership. You'll help define how the market understands Vertiv's role in controls, monitoring, and digital services as AI reshapes the data center.

Responsibilities

• Own the software portfolio narrative for Vertiv including controls, monitoring, digital services, and related platforms while establishing a single, cohesive point of view across business units.
• Partner with the senior leadership, product leaders and software engineering to translate distributed technical innovation into unified positioning and messaging.
• Build and maintain the marketing infrastructure for software portfolio marketing: processes, launch frameworks, templates, and sales enablement systems.
• Develop and lead go-to-market strategy and launch plans for software products and platforms, including how software connects to and elevates Vertiv's power, thermal, and services offerings.
• Build detailed persona profiles for the software buying group distinct from traditional buyers.
• Own positioning and messaging for the software portfolio; serve as the marketing subject matter expert on software content across written, media, event, and sales channels.
• Design and deliver sales enablement materials and training that equip global and regional sales teams to sell controls, monitoring, and digital services with confidence.
• Track software, digital infrastructure, and monitoring/DCIM market trends and the competitive landscape to continually sharpen positioning.
• Present software portfolio strategy, plans, and results to senior leadership and cross-functional stakeholders.
• Collaborate across brand, communications, digital/web, demand generation, and business-unit marketing to align software initiatives with broader marketing objectives.
• Apply Vertiv Operating System discipline - best-practice sharing, continuous improvement, and management cadence with clear metrics and accountability - to a function that is still being defined.

Qualifications

• 12+ years in product marketing, product management, or technical marketing, with meaningful experience in software, SaaS, or platform marketing.
• Experience building a marketing function, program, or go-to-market engine - comfortable defining the playbook rather than executing an existing one.
• Background in data center, IT, digital infrastructure, industrial software, or a related technology ecosystem; experience with controls, monitoring, DCIM, or energy/asset management software is a strong plus.
• Proven ability to translate deep technical capability into clear, outcome-driven narratives for both technical and business audiences.
• Track record of unifying input from multiple stakeholders or teams into one coherent strategy - this role requires influence without direct authority across business units.
• Experience partnering with senior technical and business leaders, including comfort presenting strategy and results to executive audiences.
• Demonstrated ability to manage multiple priorities and stakeholders across geographies, with a strong bias toward action in ambiguous, still-forming environments.
• Strong data analysis skills, with the ability to tailor findings for audiences ranging from engineering to the C-suite.
• Excellent organizational skills, high attention to detail, and a builder's mindset.

Travel

10-15%

About Us

The successful candidate will embrace Vertiv’s Core Principles & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPLES:

Safety. Integrity. Respect. Teamwork. Inclusion.

OUR STRATEGIC PRIORITIES

• High-Performance Culture
• Customer Focus
• Operational Excellence
• Innovation
• Financial Strength

VERTIV BEHAVIORS

• Own it
• Act with urgency
• Foster a customer-first mindset
• Think big and execute
• Lead by example
• Drive continuous improvement
• Learn and seek out development
• Promote transparent & open communication

About Vertiv

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks, and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [e-mail]