Global Product Marketing Manager

Candidate; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

OpenAI in San Francisco seeks an Integrated Marketing Manager to translate products, value propositions, and brand strategy into audience-specific, globally relevant marketing programs.

You’ll shape how people discover and engage with our products across markets and stages of the customer journey, connecting product narratives, audience insight, cultural context, and business goals into clear, useful messaging.

Qualifications

• 5–8 years of experience in product marketing or brand marketing.
• Experience translating complex products into clear customer value propositions.
• Strategic thinker capable of turning insight into actionable marketing systems.
• Ability to lead end-to-end programs with minimal supervision.
• Experience with audience segmentation and regional market adaptations.
• Familiarity with AI products and generative AI workflows is a plus.

Responsibilities

• Translate product capabilities into clear, differentiated messaging for distinct audiences.
• Develop segmentation frameworks based on needs, behaviors, regions, and stages.
• Create audience-specific messaging and campaign strategies.
• Lead cross-functional marketing programs end to end.
• Lead research including interviews, surveys, social listening, and competitive analysis.
• Turn research and signals into personas, briefs, and market insights.
• Identify regional opportunities and adapt global campaigns locally.
• Develop go-to-market plans for campaigns, features, and market expansions.
• Measure campaign performance and improve messaging and journeys.

Skills

Product marketing

Brand strategy

Audience research

Lifecycle marketing

Go-to-market

Partnerships

Campaign management

Analytics

International growth

Cross-functional collaboration

Job description

OpenAI in San Francisco seeks an Integrated Marketing Manager to translate products, value propositions, and brand strategy into audience-specific, globally relevant marketing programs.

You’ll shape how people discover and engage with our products across markets and stages of the customer journey, connecting product narratives, audience insight, cultural context, and business goals into clear, useful messaging.