Global Product Marketing Director: Strategy & Launch

Belkin International; El Segundo (CA); On-site; USD 160,000 - 175,000; Full time

Job summary

Belkin International is seeking a Director of Global Product Marketing in El Segundo, CA. This senior leader will define the global marketing strategy, own launch frameworks, and govern budgets while aligning with regional leaders to maximize ROI.

The role requires 12+ years in product marketing, strong stakeholder influence, and deep ecommerce/Amazon experience. A strategic partner across Product, Brand, Growth, and regional teams, you will drive disciplined execution.

Qualifications

• 12+ years of experience in product marketing.
• Experience owning or governing launch budgets.
• Strong understanding of ecommerce and Amazon.
• Proven ability to influence senior stakeholders.
• Experience building and leading senior teams.

Responsibilities

• Define and own the global product marketing strategy across Belkin’s product portfolio.
• Establish governance models for consistency and disciplined decision-making.
• Executive owner of global product narratives and messaging.
• Own the global go-to-market framework for new product introductions.
• Provide senior oversight of product launch budgets.
• Partner with Growth/Revenue and Brand teams to align launch investments.
• Translate consumer insights into differentiated positioning.
• Balance emotional and functional benefits in product value.

Skills

Global product marketing

Go-to-market strategy

Budget governance

Stakeholder influence

Leadership

Product storytelling

Cross-functional collaboration

Job description

Belkin International is seeking a Director of Global Product Marketing in El Segundo, CA. This senior leader will define the global marketing strategy, own launch frameworks, and govern budgets while aligning with regional leaders to maximize ROI.

The role requires 12+ years in product marketing, strong stakeholder influence, and deep ecommerce/Amazon experience. A strategic partner across Product, Brand, Growth, and regional teams, you will drive disciplined execution.