Director of Product Marketing

Belkin International; El Segundo (CA); On-site; USD 160,000 - 175,000; Full time

Job summary

Belkin International is seeking a Director of Global Product Marketing in El Segundo, CA. This senior leader will define the global marketing strategy, own launch frameworks, and govern budgets while aligning with regional leaders to maximize ROI.

The role requires 12+ years in product marketing, strong stakeholder influence, and deep ecommerce/Amazon experience. A strategic partner across Product, Brand, Growth, and regional teams, you will drive disciplined execution.

Qualifications

• 12+ years of experience in product marketing.
• Experience owning or governing launch budgets.
• Strong understanding of ecommerce and Amazon.
• Proven ability to influence senior stakeholders.
• Experience building and leading senior teams.

Responsibilities

• Define and own the global product marketing strategy across Belkin’s product portfolio.
• Establish governance models for consistency and disciplined decision-making.
• Executive owner of global product narratives and messaging.
• Own the global go-to-market framework for new product introductions.
• Provide senior oversight of product launch budgets.
• Partner with Growth/Revenue and Brand teams to align launch investments.
• Translate consumer insights into differentiated positioning.
• Balance emotional and functional benefits in product value.
• Ensure productValue propositions balance emotional and functional benefits.
• Build and lead a senior global product marketing organization.

Skills

Global product marketing

Go-to-market strategy

Budget governance

Stakeholder influence

Leadership

Product storytelling

Cross-functional collaboration

Education

12+ years of product marketing experience

Job description

Job Summary (Role Overview)

The Director of Global Product Marketing is a senior marketing leader responsible for defining Belkin’s global product marketing strategy and overseeing the investment, prioritization, and execution of go-to-market initiatives across the portfolio. This role owns the global product narrative, launch strategy, and product marketing investment model, ensuring marketing resources are deployed against the highest-impact opportunities. This leader operates at a portfolio level, providing strategic direction and governance while enabling strong regional execution. Strategy and budget oversight are centralized; execution is decentralized. The role partners closely with Product Management, Brand & Creative, Growth/Revenue, Marketing Operations, and regional commercial leaders to ensure launches are clear, differentiated, and commercially effective.

Specific Responsibilities

• Define and own the global product marketing strategy across Belkin’s product portfolio.
• Establish governance models that ensure consistency, clarity, and disciplined decision-making.
• Serve as the executive owner of global product narratives and messaging architecture.
• Own the global go-to-market framework for new product introductions and major line extensions.
• Provide senior-level oversight of product launch budgets.
• Partner with Growth/Revenue and Brand teams to ensure launch investments align to consumer journeys.
• Review and approve launch plans to ensure appropriate scale and ROI.
• Translate consumer and competitive insights into differentiated positioning.
• Ensure product value propositions balance emotional and functional benefits.
• Act as a senior strategic partner to Product, Brand, Growth, and Regional teams.
• Maintain dotted-line alignment into regional commercial leadership.
• Build and lead a senior global product marketing organization.
• Establish scalable processes and clear ownership.
• Define and oversee KPIs and OKRs for product launches.
• Evaluate product launch performance against investment and outcomes.
• Improved product launch effectiveness through disciplined prioritization.
• Stronger consistency and clarity of product storytelling.
• Clear alignment between product marketing spend and business results.

Education and Experience Requirements

• 12+ years of experience in product marketing, preferably in a global tech manufacturing company.
• Experience owning or governing launch budgets.
• Strong understanding of eCommerce and Amazon.
• Proven ability to influence senior stakeholders.
• Experience building and leading senior teams.

Working Conditions

• The physical demands described here represent the conditions an employee must meet to perform the essential functions of this role.
• Reasonable accommodations may be made for individuals with disabilities.
• Prolonged periods sitting at a desk and working on a computer.
• Ability to stand and walk for extended periods.
• Ability to bend, twist, and reach.
• Attention to detail and accuracy in typing and communication.
• Repeated use of fingers, hands, and wrists for keyboarding and other tasks.
• Ability to lift, carry, and maneuver up to 10 pounds in an office setting and up to 50 pounds while traveling.
• Ability to travel via car, airplane, bus, or train.

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best. You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Equal Opportunity Statement

Belkin is an Equal Opportunity and affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.

Location and Compensation

Location: El Segundo, California

Range for this position: $160,000 - $175,000 Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits.

Employee Culture

At Belkin, people come first. Without question, the single greatest contributing factor to our over 40 years of success is our talented and ambitious staff. We’ve found that by creating an inspirational, supportive and enriching environment, we thrive. Around here, it’s not about fancy titles, strong political positioning skills, or a healthy list of names to drop. It’s about results. We know what needs to be achieved, and we work together to get the job done. Each of us uses our individual knowledge, creativity and resources to come up with fresh ideas and new concepts we can truly own. With that independence comes a high degree of responsibility and accountability, but we always rise to the occasion. We’re loyal to our coworkers, to our brands, and to the company. We lead by example to motivate those around us. We all share a passion for winning and are committed to building upon our success. We’re focused on the future and excited to show the world that the best is yet to come.