Global Product Manager, Hardware

Cricut Inc.; South Jordan (UT); On-site; USD 90,000 - 120,000; Full time

Job summary

Cricut Inc. in Utah's South Jordan is seeking a stellar Product Manager to drive the next generation of Cricut hardware products. You will translate consumer excitement into new products, renovate existing offerings, and help grow the Cricut brand.

You will define strategy, develop requirements, and align ID, engineering, and QA to execute launches, while leading gate reviews and tracking milestones. This is an in-office role four days per week, with a focus on innovation and data-driven

Qualifications

• MBA or Bachelor's degree with 2+ years in product management or technical roles.
• Brand or product management experience; hardware PM is a plus.
• Passion for innovation and delivering new product experiences.
• Entrepreneurial spirit in a fast-paced environment and drive to get things done.
• Strong consumer focus; translate consumer needs into product requirements.
• Excellent communication to drive stakeholder buy-in and team enthusiasm.
• Ability to think strategically and execute in detail.

Responsibilities

• Define strategy and manage execution of new product initiatives to market launch.
• Conduct competitive analysis to differentiate product.
• Identify key research questions and assist in consumer learning plans.
• Lead cross-functional collaboration with ID, engineering, China team and QA.
• Develop product requirements and gain cross-functional alignment.
• Lead gate meetings and track milestones for product launches.
• Develop product packaging with Creative Team; support channel marketing storytelling.
• Manage ongoing post-launch product performance.

Skills

Product management experience

Hardware product management

Data-driven decisions

Strong communication

Entrepreneurial spirit

Consumer-focused

Education

MBA or Bachelor's Degree

Job description

Department: Product and Hardware Engineering

Job Description

We’re looking for a stellar Product Manager to drive the launch of the next generation of Cricut products. You will have the opportunity to translate the excitement and needs of our consumers into developing new products, renovating existing products, and helping further the growth of our brand. As a Hardware Product Manager, you’ll:

• Determinethestrategy andmanage theexecution of new product initiatives and/or core product improvements to market launch
• Conduct competitive analysis to understand the market and key opportunities to differentiate product
• Identify key research questions and assist in developing consumer learning plan
• Actively participate in research and share insights with the cross‑functional team
• Define the consumer target, positioning, key benefits and features
• Develop product requirements and gain cross‑functional alignment
• Work closely with ID, engineering, China team and QA on executing the product
• Lead Gate meetings associated with the product launch
• Track project timeline and ensure team is hitting key milestones
• Lead development of product packaging, partnering with Creative Team
• Partner with Channel Marketing to develop selling story for channel partners
• Managing ongoing business post launch, including tracking product performance

Qualifications

• MBApreferred orBachelor’s Degreewith 2+ years of relevant product managementor technicalexperience
• Brand or product management experience required,hardware product management experiencea plus
• Passion for innovation – a strong track record of delivering innovative product experiences
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start‑up environment and do whatever it takes to get the job done
• Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into product requirements and experiences
• Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy‑in
• Working at all levels – proven ability to drive strategic thinking about the product direction as well as focus on the executional details
• Team player – build strong relationships with the cross‑functional team while serving as the team lead to drive results
• Data‑driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness
• Must demonstrate a high level of curiosity and willingness to get hands‑on in project work
• Must be comfortable with ambiguity and demonstrate an ability to work through unknowns

Benefits

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

This role is in‑office FOUR days per week. We believe real collaboration, innovation, and culture are built face‑to‑face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

Relocation Statement

• This position is eligible for relocation assistance within the United States.
• Cricut is not considering individuals for this role currently living outside the United States of America and is not sponsoring all visa types at this time.

Cricut® is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E‑Verify.