Hardware Product Manager - Launch Next-Gen Devices

Cricut Inc.; South Jordan (UT); On-site; USD 90,000 - 120,000; Full time

Job summary

Cricut Inc. in Utah's South Jordan is seeking a stellar Product Manager to drive the next generation of Cricut hardware products. You will translate consumer excitement into new products, renovate existing offerings, and help grow the Cricut brand.

You will define strategy, develop requirements, and align ID, engineering, and QA to execute launches, while leading gate reviews and tracking milestones. This is an in-office role four days per week, with a focus on innovation and data-driven

Qualifications

• MBA or Bachelor's degree with 2+ years in product management or technical roles.
• Brand or product management experience; hardware PM is a plus.
• Passion for innovation and delivering new product experiences.
• Entrepreneurial spirit in a fast-paced environment and drive to get things done.
• Strong consumer focus; translate consumer needs into product requirements.
• Excellent communication to drive stakeholder buy-in and team enthusiasm.
• Ability to think strategically and execute in detail.

Responsibilities

• Define strategy and manage execution of new product initiatives to market launch.
• Conduct competitive analysis to differentiate product.
• Identify key research questions and assist in consumer learning plans.
• Lead cross-functional collaboration with ID, engineering, China team and QA.
• Develop product requirements and gain cross-functional alignment.
• Lead gate meetings and track milestones for product launches.
• Develop product packaging with Creative Team; support channel marketing storytelling.
• Manage ongoing post-launch product performance.

Skills

Product management experience

Hardware product management

Data-driven decisions

Strong communication

Entrepreneurial spirit

Consumer-focused

Education

MBA or Bachelor's Degree

Job description

Cricut Inc. in Utah's South Jordan is seeking a stellar Product Manager to drive the next generation of Cricut hardware products. You will translate consumer excitement into new products, renovate existing offerings, and help grow the Cricut brand.

You will define strategy, develop requirements, and align ID, engineering, and QA to execute launches, while leading gate reviews and tracking milestones. This is an in-office role four days per week, with a focus on innovation and data-driven