Global Product Manager - Downstream Marketing Coronary

Abbott; Santa Clara (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Abbott in Santa Clara, CA seeks a Global Product Manager, Downstream IVL to join the Global Strategic Marketing team within our Vascular business, onsite in Santa Clara.

This is a fully onsite role focusing on developing and executing global marketing strategies, defining product positioning, leading cross-functional commercialization, and driving adoption across US and international markets.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or related field.
• Experience in global product marketing and cross-functional leadership.
• Ability to translate insights into actionable marketing strategies.

Responsibilities

• Develop and execute global marketing strategies that drive awareness and growth for Abbott's IVL portfolio.
• Define product positioning, messaging, value propositions, and segmentation strategies.
• Lead integrated marketing programs across digital, field, educational, and promotional channels with regional alignment.

Skills

Global marketing strategy

Campaign management

Cross-functional collaboration

Customer insights

Messaging and positioning

Education

Bachelor's degree

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We are seeking a Global Product Manager, Downstream IVL to join the Global Strategic Marketing team within our Vascular business, based onsite in Santa Clara, CA .

This is a fully onsite role.

What You'll Work On

1. Develop & Execute Global Strategies, Programs & Campaigns
   • Develop and execute global marketing strategies that drive awareness, adoption, and commercial growth for Abbott's IVL portfolio
   • Define product positioning, messaging, value propositions, and customer segmentation strategies to maximize market penetration and business impact
   • Lead integrated marketing programs and campaigns across digital, field, educational, and promotional channels while partnering with regional teams to address local market needs
   • Leverage customer, market, and competitive insights to inform strategic decision-making and optimize marketing effectiveness
2. Champion Product Commercialization & Cross-Functional Execution
   • Lead end-to-end commercialization planning and execution for new product introductions, portfolio expansions, and strategic growth initiatives across U.S. and international markets
   • Serve as the marketing expertise across Sales, Clinical, Medical Affairs, Regulatory, Quality, Operations, Supply Chain, Manufacturing, Finance, and regional teams to drive alignment and execution excellence
   • Develop and manage integrated commercialization plans, ensuring accountability for key milestones, operational readiness, demand forecasting, and launch success
   • Monitor launch performance, identify opportunities for optimization, and recommend actions to accelerate adoption and business growth
3. Drive Customer Insights & Development of Commercial Assets
   • Engage with customers, key opinion leaders, physician consultants, and field teams to gather insights and identify opportunities to improve customer experience and product adoption
   • Translate customer insights into actionable strategies that shape product positioning, commercialization plans, marketing campaigns, and portfolio priorities
   • Lead the development and deployment of customer-facing and internal assets, including sales enablement tools, training materials, digital content, promotional collateral, and launch communications
   • Partner with sales, training, and external agencies to deliver compelling, customer‑centric content and programs that support physician education, field readiness, and commercial success

Education and Experience You’ll Bring

Bachelors Degree in Marketing, Business, Engineering, Life Sciences, or related field required

Or an equivalent combination of education and work experienc