Senior Marketing Manager -Endovascular, US Downstream

Abbott Laboratories; Santa Clara (CA); On-site; USD 149,000 - 297,000; Full time

Job summary

Abbott is seeking an Endovascular, Senior Marketing Manager (US Downstream) to join the Strategic Marketing team in Santa Clara, CA. This onsite role manages downstream marketing strategy for the Endovascular portfolio and leads campaigns, launches, and market insights to grow share and revenue.

You will collaborate with Sales, Clinical, Medical Affairs, and Regulatory to drive commercial excellence and ensure programs meet regulatory standards while delivering strong ROI.

Qualifications

• Bachelor's Degree in related field or an equivalent combination of education and work experience
• Masters Degree in Business Administration or in a related field is highly desired
• Minimum 8 years of progressive marketing, product management, or commercial experience in medical devices, healthcare, or life sciences
• Experience in Endovascular, Vascular, Cardiovascular, Peripheral Intervention, or related interventional specialties preferred
• Demonstrated experience leading downstream marketing activities
• Proven track record of successful product launches, lifecycle management, and revenue growth
• Experience partnering with field sales to develop and execute commercial strategies
• Previous people leadership experience including coaching, development and performance management
• Experience developing business cases, portfolio strategies, forecasting plans, and commercialization programs

Responsibilities

• Develop and implement comprehensive US Endovascular marketing plans and commercialization strategies
• Lead US downstream marketing activities including market assessment, product launch planning and execution
• Identify and prioritize growth opportunities through market research and industry trend analysis
• Manage product lifecycle activities including launches, extensions, portfolio optimization
• Partner with Sales, Commercial Excellence, and Regulatory to ensure successful execution
• Develop customer-facing programs and sales enablement tools for adoption of portfolio
• Collaborate with Sales leadership to drive field readiness and training
• Support pricing, contracting, forecasting, and business planning
• Build relationships with KOLs and healthcare professionals to inform strategy
• Monitor KPIs and analytics, providing actionable recommendations
• Manage marketing budgets and allocate resources for ROI
• Lead, coach, and develop a high-performance marketing team

Skills

Endovascular marketing

Product lifecycle management

Team leadership

Strategic planning

Cross-functional collaboration

Education

Bachelor's degree in related field

Master's degree in business administration or related field

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.”

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We are seeking a Endovascular, Senior Marketing Manager (US Downstream)to join the Strategic Marketing team within our Vascular business, based in Santa Clara, CA.

This is a fully onsite role.

Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease.

As a global leader and trusted partner in cardiovascular medical technologies, Abbott’s Vascular business is dedicated to advancing care for peopleimpactedby cardiovascular disease. We develop and deliver life-changing, minimally invasive technologies that empower clinicians to navigate complex cases with greater insight,intuition, andinnovation.

This individual will be responsible for managing US downstream marketing strategy and execution for the Endovascular portfolio to achieve short- and long-term business objectives. Lead the development and implementation of downstream marketing initiatives, forecasts, promotions and advertising campaigns, and market insights to drive portfolio growth, market share expansion, customer engagement, and commercial excellence. Ensure marketing activities align with organizational priorities, comply with applicable regulations and standards, and support sustainable business performance through strong cross-functional collaboration and team leadership.

What You’ll Work On

• Develop and implement comprehensive US Endovascular marketing plans (US Downstream) and commercialization strategies for the Endovascular portfolio to achieve revenue, market share, and profitability objectives.

• Lead US downstream marketing activities, including market assessment, best in class product launch planning and execution, strategically integrate internal and external voice of customer insights, product positioning, competitive positioning and blunting, value proposition development, and demand creation initiatives.

• Identify and prioritize growth opportunities through market research, competitive intelligence, customer feedback, and industry trend analysis.

• Manage product lifecycle activities, including product launches, line extensions, portfolio optimization, and end-of-life planning.

• Partner closely with Sales, Commercial Excellence, Sales Training, Contracting, Global Marketing, Clinical, Medical Affairs, and Regulatory Affair to ensure successful execution of commercial strategies and programs.

• Develop compelling customer-facing programs and US sales enablement tools that support adoption and utilization of the portfolio with special attention to our differentiated technology.

• Collaborate with Sales leadership to drive field readiness, training, customer engagement initiatives, and effective execution of marketing programs.

• Support pricing, contracting, forecasting, and business planning activities to maximize portfolio performance and profitability.

• Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders to inform strategy and strengthen market presence.

• Monitor business performance through defined KPIs and analytics, providing recommendations and implementing actions to improve outcomes.

• Manage marketing budgets and allocate resources effectively to maximize return on investment.

• Lead, coach, develop, and evaluate a team of marketing professionals, fostering a high-performance culture focused on innovation, accountability, and results.

EDUCATION AND EXPERIENCE YOU’LL BRING

• Bachelors Degree in r elated field or an equivalent combination of education and work experience

• Masters Degree In Business Administration or in a related field is highly desired

• Minimum 8 years of progressive marketing, product management, or commercial experience within the medical device, healthcare, or life sciences industry.

• Prior experience in Endovascular, Vascular, Cardiovascular, Peripheral Intervention, or related interventional specialties strongly preferred.

• Demonstrated experience leading downstream marketing activities.

• Proven track record of successful product launches, lifecycle management, and revenue growth achievement.

• Experience partnering closely with field sales organizations to develop and execute commercial strategies.

• Previous people leadership experience required, including coaching, development, and performance management responsibilities.

• Experience developing business cases, portfolio strategies, forecasting plans, and commercialization programs.

Preferred Qualifications:

• Strong strategic thinking and business acumen with the ability to translate market insights into actionable commercial strategies.

• Demonstrated ability to lead and develop marketing professionals to deliver best in class results.

• Strong understanding of downstream marketing, product lifecycle management, and commercialization processes.

• Proven ability to develop customer-centric value propositions and marketing programs that drive growth and market adoption.

• Strong analytical and problem-solving skills with experience leveraging data, market intelligence, and customer insights to inform business decisions.

• Excellent communication, presentation, and storytelling skills with the ability to effectively engage internal and external audiences.

• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.

• Demonstrated leadership capability, including talent development, coaching, and performance management.

• Customer-focused mindset with a strong understanding of physician, hospital, and healthcare system needs.

• Ability to operate effectively in a fast-paced, highly regulated healthcare environment.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $148,700.00 – $297,300.00. In specific locations, the pay range may vary from the range posted.