Global Product Marketing Manager

Abbott; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Abbott's Informatics Division in Lake Forest, IL seeks a Global Product Manager to bridge customer needs with software solutions. You will lead product strategy, roadmap planning, execution, and stakeholder management for next‑generation software products.

You will collaborate with US and Strategic Marketing and Sales on training materials, tools, and campaigns, while measuring product performance with defined KPIs and reports.

Qualifications

• Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, Engineering, Data Science, or related field (Master’s preferred).
• 10 years of experience in Marketing, material development, storytelling, working with agencies, creating reporting and tracking.
• Tactical Plan and multichannel marketing experience.
• Understanding of PPC, Google Analytics, SEO.
• Reporting and copywriting expertise.

Responsibilities

• Lead product strategy and roadmap planning for next‑generation software products.
• Conduct market research, competitor analysis, and gather customer feedback.
• Collaborate with stakeholders to translate Voice of the Customer into product requirements.
• Oversee GTM activities and partner with marketing for campaigns and content.
• Define KPIs, analyze data, and prepare executive performance reports.

Skills

Marketing experience

Multichannel marketing

PPC basics

Google Analytics

SEO

Reporting & copywriting

Education

Bachelor’s degree in related field

Master’s degree preferred

Job description

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

The Opportunity

This position works out of Abbott’s Lake Forest, IL office within the Informatics Division of Abbott Rapid Diagnostics. Abbott empowers smarter medical and economic decision‑making. More than 10 million tests are run daily on Abbott diagnostics instruments worldwide.

As a Global Product Manager, the role bridges customer needs with innovative solutions that enhance client and patient experiences. Responsibilities include leading product strategy, roadmap planning, execution, and stakeholder management for next‑generation software products.

What You’ll Work On

• Conduct market research, competitor analysis, and gather customer feedback
• Benchmark best‑in‑class competitors and emerging technologies
• Collaborate with stakeholders to gather, analyze, and understand Voice of the Customer
• Support Product Manager with internal and external discovery sessions
• Execution – Oversee product GTM activities in partnership with Product Manager Support Intranet and Website content management
• Lead the development of partner and distributor‑focused marketing
• Foster strong relationships with internal and external stakeholders
• Participate in industry events and speaking engagements
• Partner with US and Strategic Marketing and Sales on training materials, sales tools and campaign development
• Product Performance Analysis – Define KPIs and success metrics
• Analyze data and user feedback to evaluate performance
• Identify improvement opportunities
• Prepare regular performance reports and executive presentations
• Compliance – Complies with regulatory requirements, company policies, and operating procedures
• Maintains positive and cooperative communication with employees, customers, contractors, and vendors

Required Qualifications

• Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, Engineering, Data Science, or related field (Master’s preferred)
• 10 years of experience in Marketing, material development, storytelling, working with agencies, creating reporting and tracking
• Tactical Plan and multichannel marketing experience
• Understanding of PPC, Google Analytics, SEO
• Reporting and copywriting expertise