Global Product Manager - Downstream Marketing Coronary

Abbott

Santa Clara (CA)

On-site

USD 114,000 - 228,000

Full time

14 days+

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Benefits offered by this job

Health benefits

Tuition reimbursement

Retirement plan

FreeU education benefit

Job summary

Abbott Laboratories in Santa Clara, CA is seeking a Global Product Manager, Downstream IVL to join the Global Strategic Marketing team within our Vascular business. This onsite role develops global marketing strategies, leads commercialization initiatives, and drives customer engagement to accelerate adoption and portfolio growth.

You will collaborate with Sales, Clinical, Regulatory, Operations, and regional teams to deliver impactful programs, assets, and communications, translating insights

Qualifications

Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or related field required
Or an equivalent combination of education and work experience
Minimum 5 years of experience in product management, downstream marketing, strategic marketing, sales, or related healthcare/medical device roles.

Responsibilities

Develop and execute global marketing strategies that drive awareness, adoption, and growth for Abbott's IVL portfolio
Define product positioning, messaging, value propositions, and segmentation to maximize market penetration
Lead integrated marketing programs across digital, field, educational, and promotional channels with regional alignment
Translate customer insights into actionable strategies shaping positioning and campaigns

Skills

Cross-functional collaboration

Strategic marketing

Customer insights

Executive communication

PowerPoint

Excel

Education

Bachelor's degree in Marketing or related field

Tools

PowerPoint

Excel

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

Career development with an international company where you can grow the career you dream of .
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We are seeking a Global Product Manager, Downstream IVL to join the Global Strategic Marketing team within our Vascular business, based onsite in Santa Clara, CA.

This is a fully onsite role.

Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease.

As a global leader and trusted partner in cardiovascular medical technologies, Abbott’s Vascular business is dedicated to advancing care for people impacted by cardiovascular disease. We develop and deliver life-changing, minimally invasive technologies that empower clinicians to navigate complex cases with greater insight, intuition, and innovation.

As the Global Product Manager, Downstream IVL, you will be responsible for developing and executing global marketing strategies, leading product commercialization initiatives, and driving customer engagement activities that accelerate adoption and portfolio growth. Working cross-functionally across global and regional teams, you will champion commercialization efforts, develop impactful marketing programs and assets, and leverage customer insights to shape strategies that deliver meaningful business results and improve patient care worldwide.

What You’ll Work On

1. Develop & Execute Global Strategies, Programs & Campaigns

Develop and execute global marketing strategies that drive awareness, adoption, and commercial growth for Abbott's IVL portfolio
Define product positioning, messaging, value propositions, and customer segmentation strategies to maximize market penetration and business impact
Lead integrated marketing programs and campaigns across digital, field, educational, and promotional channels while partnering with regional teams to address local market needs
Leverage customer, market, and competitive insights to inform strategic decision-making and optimize marketing effectiveness

2. Champion Product Commercialization & Cross-Functional Execution

Lead end-to-end commercialization planning and execution for new product introductions, portfolio expansions, and strategic growth initiatives across U.S. and international markets
Serve as the marketing expertise across Sales, Clinical, Medical Affairs, Regulatory, Quality, Operations, Supply Chain, Manufacturing, Finance, and regional teams to drive alignment and execution excellence
Develop and manage integrated commercialization plans, ensuring accountability for key milestones, operational readiness, demand forecasting, and launch success
Monitor launch performance, identify opportunities for optimization, and recommend actions to accelerate adoption and business growth

3. Drive Customer Insights & Development of Commercial Assets

Engage with customers, key opinion leaders, physician consultants, and field teams to gather insights and identify opportunities to improve customer experience and product adoption
Translate customer insights into actionable strategies that shape product positioning, commercialization plans, marketing campaigns, and portfolio priorities
Lead the development and deployment of customer-facing and internal assets, including sales enablement tools, training materials, digital content, promotional collateral, and launch communications
Partner with sales, training, and external agencies to deliver compelling, customer-centric content and programs that support physician education, field readiness, and commercial success

EDUCATION AND EXPERIENCE YOU’LL BRING

Bachelors Degree in Marketing, Business, Engineering, Life Sciences, or related field required
Or an equivalent combination of education and work experience
Minimum 5 years of experience in product management, downstream marketing, strategic marketing, sales, or related healthcare/medical device roles.

Preferred Qualifications

MBA preferred.
Demonstrated success developing and executing marketing programs, commercialization initiatives, and product launches in U.S. and/or international markets.
Experience in cardiovascular medical devices, intravascular imaging, or calcium modification therapies
Experience supporting global product launches and commercialization efforts
Knowledge of coronary intervention procedures and customer workflows
Demonstrated ability to influence without authority and drive alignment across diverse stakeholder groups
Experience working with international teams and navigating regional market, regulatory, and reimbursement considerations
Strong public speaking and field engagement experience
Experience leading complex cross-functional projects within a matrixed organization.
Strong strategic thinking, analytical, and project management skills.
Excellent written, verbal, and presentation communication skills.
Experience developing product positioning, messaging, value propositions, and customer-facing marketing content.
Advanced proficiency in Microsoft PowerPoint and Excel.
Highly organized, proactive, and results-oriented with the ability to manage multiple priorities and deadlines.
Ability to travel up to 25%, including international travel.