Global Product Lead, Data & Analytics Platforms

BD; Durham (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

BD is seeking a Senior Product Marketing leader to own global strategy and lifecycle management for the Data & Analytics portfolio, including Stratus and CDDB. You will drive roadmaps, monetize platforms, and partner across marketing and product teams to enable growth in healthcare analytics.

The role emphasizes platform ownership, SaaS/data products, and revenue responsibility, with on-site Durham, NC presence and travel up to 25% domestically.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or related field.
• 5+ years of product marketing management experience or combination of business development, innovation, or strategic planning experience.
• Must have experience in roadmap planning, pricing strategy, product adoption, and growth.
• Ability to influence without authority and effectively work cross-culturally in a fast-paced, high-growth, matrixed environment.
• Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial projections.

Responsibilities

• Lead product management for the data and analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions.
• Use customer insights to define data and analytics product roadmaps to drive incremental customer value.
• Serve as Marketing Core Team Lead for data and analytics innovation programs.
• Partner closely with the data and analytics marketing lead for the medication adherence portfolio to harmonize the strategy across product portfolios.
• Define monetization strategy for data and analytics portfolio.
• Effectively partner with product managers and Data & Analytics Core Team to prioritize and execute product roadmap and commercial strategy to ensure achievement of budgets, annual strategy review (ASR) plans, and longer-term sustainable growth in all customer segments.
• Conduct market research and competitive analysis to inform marketing tactics and portfolio roadmap.

Skills

Analytical mindset

Influence without authority

Cross-cultural collaboration

Resource prioritization

Multi-project management

Education

Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or related field

MBA

Job description

BD is seeking a Senior Product Marketing leader to own global strategy and lifecycle management for the Data & Analytics portfolio, including Stratus and CDDB. You will drive roadmaps, monetize platforms, and partner across marketing and product teams to enable growth in healthcare analytics.

The role emphasizes platform ownership, SaaS/data products, and revenue responsibility, with on-site Durham, NC presence and travel up to 25% domestically.