Product Marketing Manager, Data & Analytics Platforms

BD; Durham (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

BD is seeking a Senior Product Marketing leader to own global strategy and lifecycle management for the Data & Analytics portfolio, including Stratus and CDDB. You will drive roadmaps, monetize platforms, and partner across marketing and product teams to enable growth in healthcare analytics.

The role emphasizes platform ownership, SaaS/data products, and revenue responsibility, with on-site Durham, NC presence and travel up to 25% domestically.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or related field.
• 5+ years of product marketing management experience or combination of business development, innovation, or strategic planning experience.
• Must have experience in roadmap planning, pricing strategy, product adoption, and growth.
• Ability to influence without authority and effectively work cross-culturally in a fast-paced, high-growth, matrixed environment.
• Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial projections.

Responsibilities

• Lead product management for the data and analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions.
• Use customer insights to define data and analytics product roadmaps to drive incremental customer value.
• Serve as Marketing Core Team Lead for data and analytics innovation programs.
• Partner closely with the data and analytics marketing lead for the medication adherence portfolio to harmonize the strategy across product portfolios.
• Define monetization strategy for data and analytics portfolio.
• Effectively partner with product managers and Data & Analytics Core Team to prioritize and execute product roadmap and commercial strategy to ensure achievement of budgets, annual strategy review (ASR) plans, and longer-term sustainable growth in all customer segments.
• Conduct market research and competitive analysis to inform marketing tactics and portfolio roadmap.

Skills

Analytical mindset

Influence without authority

Cross-cultural collaboration

Resource prioritization

Multi-project management

Education

Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or related field

MBA

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role:

This individual will own the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions.

Key Responsibilities:

• Lead product management for the data and analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions
• Use customer insights to define data and analytics product roadmaps to drive incremental customer value
• Serve as Marketing Core Team Lead for data and analytics innovation programs
• Partner closely with the data and analytics marketing lead for the medication adherence portfolio to harmonize the strategy across product portfolios
• Define monetization strategy for data and analytics portfolio
• Effectively partner with product managers and Data & Analytics Core Team to prioritize and execute product roadmap and commercial strategy to ensure achievement of budgets, annual strategy review (ASR) plans, and longer-term sustainable growth in all customer segments
• Conduct market research and competitive analysis to inform marketing tactics and portfolio roadmap

About you:

This is not a traditional marketing analytics or campaign marketing role, but rather a role focused on platform ownership, commercialization, product strategy, lifecycle management, and portfolio growth. Examples of relevant experience include ownership of SaaS platforms, Data products, analytic platforms, BI products, clinical analytics solutions or healthcare software platforms.

Minimum Requirements:

• Bachelor’s Degree in Marketing, Business, Engineering, Life Sciences, or related field
• At least 5 years of product marketing management experience or combination of business development, innovation, or strategic planning experience
• Must have experience in roadmap planning, pricing strategy, product adoption, and growth.
• Ability to influence without authority and effectively work cross-culturally in a fast-paced, high-growth, matrixed environment
• Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial projections
• Effectively prioritizes and allocates resources to drive most impactful business outcomes. Ability to work on several projects simultaneously.
• Ability to report onsite in Durham, NC at least 4 days a week
• Flexibility to accommodate different time zones and travel up to 25% domestically and internally

Preferred Qualifications:

• MBA
• Healthcare/Life Science industry experience
• Experience with technical product management
• Experience with revenue responsibility
• Experience in owning and commercializing a data, analytics, software, SaaS, or digital platform

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer.

We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

USA NC - Durham - Roche Drive

Additional Locations

Work Shift