Product Marketing Lead, Data & Analytics Platform Growth

Becton Dickinson; Durham (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Becton, Dickinson and Company is seeking a senior product leader to own the global Data & Analytics portfolio, including Stratus and CDDB, guiding strategy, lifecycle management and growth across markets.

The role drives monetization, roadmaps and cross-functional collaboration with marketing, sales and core analytics teams. On-site in Durham, NC, you’ll influence budgets and strategic planning to deliver scalable healthcare analytics platforms.

Qualifications

• Bachelor’s Degree in Marketing, Business, Engineering, Life Sciences, or related field.
• 5+ years of product marketing management experience or combination of business development, innovation, or strategic planning.
• Experience in roadmap planning, pricing strategy, product adoption, and growth.
• Ability to influence without authority and effectively work cross-culturally in a fast-paced, matrixed environment.
• Analytical and process-oriented with the ability to translate general ideas into actionable plans and financial projections.
• Effectively prioritizes and allocates resources to drive impactful business outcomes.
• Ability to report onsite in Durham, NC at least 4 days a week.
• Flexibility to accommodate different time zones and travel up to 25% domestically and internally.

Responsibilities

• Lead product management for the data and analytics portfolio, including the Stratus platform and CDDB.
• Use customer insights to define data and analytics product roadmaps to drive incremental customer value.
• Serve as Marketing Core Team Lead for data and analytics innovation programs.
• Partner with the data and analytics marketing lead for the medication adherence portfolio to harmonize strategy across product portfolios.
• Define monetization strategy for data and analytics portfolio.
• Prioritize and execute product roadmap and commercial strategy to ensure budgets and growth.
• Conduct market research and competitive analysis to inform marketing tactics and portfolio roadmap.

Skills

Product management

Data analytics

SaaS platforms

Market research

Roadmap planning

Pricing strategy

Product adoption

Growth

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing, Business, Engineering, Life Sciences, or related field

Job description

Becton, Dickinson and Company is seeking a senior product leader to own the global Data & Analytics portfolio, including Stratus and CDDB, guiding strategy, lifecycle management and growth across markets.

The role drives monetization, roadmaps and cross-functional collaboration with marketing, sales and core analytics teams. On-site in Durham, NC, you’ll influence budgets and strategic planning to deliver scalable healthcare analytics platforms.