Platform Marketing Lead - Data & Analytics

bdx; Durham (NC); On-site; USD 120,000 - 170,000; Full time

Job summary

BD in Durham, NC seeks a data & analytics product leader to own global strategy and lifecycle for the Data & Analytics portfolio, including the Stratus platform and CDDB. This role focuses on platform ownership, commercialization, and portfolio growth.

You will define roadmaps, monetize analytics offerings, and coordinate cross-functional teams across marketing, product management, and analytics to drive growth and customer value.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or related field.
• 5+ years of product marketing management or related experience.
• Experience in roadmap planning, pricing strategy, product adoption, and growth.
• Ability to influence without authority and work cross-culturally in a fast-paced environment.
• Analytical and process-oriented with ability to translate concepts into actionable plans and projections.

Responsibilities

• Lead product management for the Data & Analytics portfolio (Stratus, CDDB) and future analytics solutions.
• Define data product roadmaps to drive incremental customer value.
• Serve as Marketing Core Team Lead for data and analytics innovation programs.
• Partner with analytics marketing to harmonize strategy across portfolios.
• Define monetization strategy and prioritize roadmap to meet budgets and growth.
• Conduct market research and competitive analysis to inform portfolio roadmap.

Skills

Product strategy

Roadmap planning

Cross-functional leadership

Market research

Data analytics

Strategic thinking

Education

Bachelor's degree

Tools

SaaS platforms

BI tools

Job description

BD in Durham, NC seeks a data & analytics product leader to own global strategy and lifecycle for the Data & Analytics portfolio, including the Stratus platform and CDDB. This role focuses on platform ownership, commercialization, and portfolio growth.

You will define roadmaps, monetize analytics offerings, and coordinate cross-functional teams across marketing, product management, and analytics to drive growth and customer value.