Global Product Content Strategist

3M; Maplewood (MN); On-site; USD 124,000 - 152,000; Full time

Job summary

3M seeks a Global Product Content Specialist to lead the development and execution of product content across channels. You will collaborate with portfolio marketing, demand generation, and UX leads to ensure content aligns with campaigns and the customer journey.

This on-site role in Maplewood, MN emphasizes cross-functional teamwork and on-time delivery. Key qualifications include a Bachelor's degree and 7+ years in digital marketing or marketing communications within large organizations.

Qualifications

• Strong writing skills.
• High level of attention to details.
• Experience producing results in a large, matrixed, global company.
• Proactive approach.
• Excellent project management skills.
• Prior experience with project management, account management, or similar role.

Responsibilities

• Contributing to and executing the annual product content plan.
• Collaborating with portfolio marketing, demand generation teams, area activation teams, tech service and other stakeholders to develop and execute content marketing strategies and plans.
• Leading NPI collateral and content development with internal and external creative agencies.
• Developing/optimizing and approving content for product grouping (Base-Variant).
• Ensures that global content is handed over to appropriate internal teams to be linked and loaded and categorized correctly on the website and through channel distribution partners.
• Works cross functionally to help influence and optimize applicable Product Content Health metrics.
• Leads complex projects while collaborating with cross functional teams on key functional areas.
• Manages and creates winning product content for both internal and external audiences.
• Drives brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns.
• Ensures marketing content is aligned with 3M brand identity.
• Works closely with demand generation lead and subject matter experts to ensure product content is aligned to campaign or customer/segment solution content across every stage of their journey.

Skills

Strong writing

Attention to detail

Project management

Content marketing

Marketing automation

Journey mapping

Cross-functional teamwork

Education

Bachelor's degree or higher

Job description

3M seeks a Global Product Content Specialist to lead the development and execution of product content across channels. You will collaborate with portfolio marketing, demand generation, and UX leads to ensure content aligns with campaigns and the customer journey.

This on-site role in Maplewood, MN emphasizes cross-functional teamwork and on-time delivery. Key qualifications include a Bachelor's degree and 7+ years in digital marketing or marketing communications within large organizations.