Global Product Content Specialist

3M; Maplewood (MN); On-site; USD 124,000 - 152,000; Full time

Job summary

3M seeks a Global Product Content Specialist to lead the development and execution of product content across channels. You will collaborate with portfolio marketing, demand generation, and UX leads to ensure content aligns with campaigns and the customer journey.

This on-site role in Maplewood, MN emphasizes cross-functional teamwork and on-time delivery. Key qualifications include a Bachelor's degree and 7+ years in digital marketing or marketing communications within large organizations.

Qualifications

• Strong writing skills.
• High level of attention to details.
• Experience producing results in a large, matrixed, global company.
• Proactive approach.
• Excellent project management skills.
• Prior experience with project management, account management, or similar role.

Responsibilities

• Contributing to and executing the annual product content plan.
• Collaborating with portfolio marketing, demand generation teams, area activation teams, tech service and other stakeholders to develop and execute content marketing strategies and plans.
• Leading NPI collateral and content development with internal and external creative agencies.
• Developing/optimizing and approving content for product grouping (Base-Variant).
• Ensures that global content is handed over to appropriate internal teams to be linked and loaded and categorized correctly on the website and through channel distribution partners.
• Works cross functionally to help influence and optimize applicable Product Content Health metrics.
• Leads complex projects while collaborating with cross functional teams on key functional areas.
• Manages and creates winning product content for both internal and external audiences.
• Drives brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns.
• Ensures marketing content is aligned with 3M brand identity.
• Works closely with demand generation lead and subject matter experts to ensure product content is aligned to campaign or customer/segment solution content across every stage of their journey.

Skills

Strong writing

Attention to detail

Project management

Content marketing

Marketing automation

Journey mapping

Cross-functional teamwork

Education

Bachelor's degree or higher

Job description

Global Product Content Specialist

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you.

With a variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You'll Make in this Role

• Contributing to and executing the annual product content plan. Position will understand the overall annual marketing plan and determine best strategies to deliver results on time and on budget.
• Collaborating with portfolio marketing, demand generation teams, area activation teams, tech service and other stakeholders to develop and execute content marketing strategies and plans that build on relevant product content to help drive customers through the decision journey.
• Leading NPI (New Product Introduction) collateral and content development with internal and external creative agencies.
• Developing/optimizing and approving content for product grouping (Base-Variant). This individual is knowledgeable in B2B product launches and content needed to support global distribution.
• Ensures that global content is handed over to appropriate internal teams to be linked and loaded and categorized correctly on the website and through channel distribution partners.
• Works cross functionally to help influence and optimize applicable Product Content Health metrics.
• Ensures library content is relevant, effective, optimized for designated portfolio. Communicates and collaborates with global portfolio lead, and area portfolio leads and activation planners.
• Leads complex projects while collaborating with cross functional teams on key functional areas.
• Manages and creates winning product content for both internal and external audiences.
• Drives brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns.
• Ensures marketing content is aligned with 3M brand identity.
• Works closely with demand generation lead and subject matter experts (UX lead) to ensure product content is aligned to campaign or customer/segment solution content across every stage of their journey.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher (completed and verified prior to start)
• Seven (7) years combined experience in digital marketing or marketing communications, focused on digital in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Strong writing skills
• High level of attention to details
• Experience producing results in a large, matrixed, global company
• Proactive approach
• Excellent project management skills
• Prior experience with project management, account management, or similar role
• Get it done mentality - takes responsibility and ownership for own tasks, decisions, and outcomes. Delivers consistent results and hits deadlines within the scope of own role
• Win together - collaborating and establishing multi-functional teams across structures dedicated to driving marketing activities
• Content marketing, marketing automation, customer journey mapping experience
• Strong organizational and planning skills
• Thinks outside of functional role

Work Location

Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

Travel: May include up to 5% domestic/international

Relocation: Maybe authorized

Legal Authorization

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Well-being

Supporting Your Well-being 3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Compensation

Applicable to US Applicants Only: The expected compensation range for this position is $124,127 - $151,710, which includes base pay plus variable incentive pay, if eligible.