Global Performance Marketing Manager

WHOOP; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Equity

Benefits package

Job summary

WHOOP is a leading wearable technology company focused on performance and healthspan. The Manager, Performance Marketing will drive global paid media programs, collaborate with Marketing Analytics, Creative, Strategy & Operations, Product, and Finance, and translate performance data into actionable growth strategies.

The role emphasizes testing, optimization, and AI-powered day-to-day work, with base salary in a transparent compensation philosophy that includes equity and comprehensive benefits.

Qualifications

• 4+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or related discipline.

Responsibilities

• Own day-to-day management and optimization of paid media campaigns across key channels (paid social, search/shopping, programmatic, emerging channels).
• Manage channel budgets and forecasts; analyze performance to surface opportunities and improve CAC, ROAS, conversion, and efficiency.
• Build and maintain a structured testing roadmap across creative, audiences, messaging, and media tactics; translate results into actionable recommendations.
• Partner with Creative and Brand Media teams to translate insights into briefs and recommendations that improve effectiveness of paid media.
• Develop recurring performance reporting and communicate insights and recommended actions to Marketing and cross-functional partners.
• Stay current on evolving media platforms, tools, and industry trends; pilot new opportunities to improve acquisition performance.

Skills

Performance marketing

Paid media

Growth marketing

Digital acquisition

Analytical skills

Job description

WHOOP is a leading wearable technology company focused on performance and healthspan. The Manager, Performance Marketing will drive global paid media programs, collaborate with Marketing Analytics, Creative, Strategy & Operations, Product, and Finance, and translate performance data into actionable growth strategies.

The role emphasizes testing, optimization, and AI-powered day-to-day work, with base salary in a transparent compensation philosophy that includes equity and comprehensive benefits.