Global Paid Media VP: AI-Driven Multi-Market Strategy

The Blackstone Group L.P.; United States; On-site; USD 150,000 - 225,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Life insurance

401(k) plan

Discretionary bonuses

Job summary

The Blackstone Group L.P. is seeking a Global Paid Media, Vice President to lead and own the planning and execution of global paid media programs.

This role spans the U.S., Japan, and other markets, requiring cross-market coordination and deep media expertise to deliver against business objectives. You will translate campaign strategy into integrated media programs, align media, production, and measurement, and partner with senior marketing leadership to drive high-quality execution across

Qualifications

• 7+ years of paid media experience with hands-on planning, execution and optimization.
• Experience leading complex multi-market paid media programs across channels.
• Experience owning campaigns end-to-end from strategy translation to performance management.
• Forward-thinking with modern media management approaches including AI-enabled planning.
• Strong executive communication and stakeholder management skills.

Responsibilities

• Own the planning and execution of global paid media campaigns from launch through optimization.
• Oversee campaign delivery across channels and markets with accurate implementation and measurement frameworks.
• Lead and hold media agencies accountable for strategy execution, timelines and outcomes.
• Evolve audience strategy and activation models for AI-driven targeting across platforms.
• Drive cross-market coordination across the U.S., Japan, and other regions.
• Lead audience segmentation, targeting, and activation across paid media channels.
• Translate search and discovery shifts into paid media program actions.
• Define and operationalize measurement frameworks, KPIs and attribution approaches.
• Design testing frameworks with incrementality, geo-testing, and controlled experiments.
• Partner with analytics to translate performance into optimization actions.
• Own campaign-level budget management and vendor relationships.
• Prepare concise leadership updates on status, risks, and performance.

Skills

Paid media leadership

Multi-market campaigns

End-to-end ownership

AI-enabled planning

Executive communication

Job description

The Blackstone Group L.P. is seeking a Global Paid Media, Vice President to lead and own the planning and execution of global paid media programs.

This role spans the U.S., Japan, and other markets, requiring cross-market coordination and deep media expertise to deliver against business objectives. You will translate campaign strategy into integrated media programs, align media, production, and measurement, and partner with senior marketing leadership to drive high-quality execution across