Global Paid Media, VP - Corporate Affairs

Blackstone; New York (NY); On-site; USD 150,000 - 225,000; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) plan

Paid time off

Job summary

Blackstone is looking for a Vice President of Global Paid Media to drive the planning and execution of paid media campaigns internationally. The role entails overseeing multiple campaigns, managing complex media strategies, and coordinating across various markets including the U.S. and Japan.

Ideal candidates will have over 7 years of experience in paid media with innovative approaches to campaign execution. The salary range is expected to be between $150,000 and $225,000 annually, with comprehensive benefits including health and retirement plans.

Qualifications

• 7+ years of experience in paid media or integrated marketing.
• Experience leading complex, multi-market paid media programmes.
• Strong understanding of measurement frameworks and performance optimisation.

Responsibilities

• Own the planning and execution of global paid media campaigns.
• Oversee campaign delivery across channels and markets.
• Lead audience strategy development across paid media channels.

Skills

Paid media

Media planning

Campaign execution

Audience targeting

AI integration

Measurement frameworks

Budget management

Stakeholder management

Job description

Global Paid Media, Vice President

Blackstone is seeking a media professional to lead and own the planning and execution of global paid media programs across the U.S., Japan, and other international markets.

Responsibilities

• Own the planning and execution of global paid media campaigns, from launch through optimization and post-campaign analysis
• Oversee campaign delivery across channels and markets, ensuring accurate implementation of media plans, flighting and measurement frameworks
• Lead and hold media agencies accountable for strategy execution, delivery timelines and performance outcomes
• Evolve the audience strategy and activation model to reflect the changing nature of targeting across paid media platforms
• Drive cross‑market coordination across the U.S., Japan and other international regions
• Lead audience strategy development, including segmentation, targeting and activation across paid media channels
• Stay close to how search and discovery behavior is shifting across digital and AI‑mediated channels, and translate implications into the paid media program
• Define and operationalise measurement frameworks, including KPIs, attribution approach and performance benchmarks
• In partnership with agency and research and analytics partners, design and lead structured testing frameworks (incrementality studies, geo‑testing, controlled experiments) to quantify media impact and guide future planning and investment decisions
• Partner with analytics teams to translate performance data into optimisation strategies
• Own campaign‑level budget management and media investment oversight, including spend tracking and vendor management
• Prepare concise leadership updates outlining status, risks, decisions required and performance outcomes

Qualifications

• 7+ years of experience in paid media, or integrated marketing, with a strong emphasis on hands‑on media planning, campaign execution and optimisation
• Demonstrated experience leading complex, multi‑market paid media programmes across channels
• Experience owning campaigns end‑to‑end, from strategy translation through execution and performance management
• Forward‑thinking and innovative, bringing modern approaches to media management and performance, including AI‑enabled media planning and buying, new audience targeting tactics and how paid media is evolving amid AI‑mediated search and discovery online
• Actively uses AI to improve day‑to‑day media workflows, from planning and optimisation to reporting, and adapts strategies based on how AI is reshaping customer behaviour, search and discovery patterns, and platform dynamics
• Experience developing audience segmentation and targeting strategies
• Strong understanding of measurement frameworks, including attribution models and performance optimisation
• Experience managing media budgets, investment planning and vendor relationships at scale
• Strong executive communication and stakeholder management skills

Expected annual base salary range: $150,000 - $225,000

Additional compensation and benefits: comprehensive health benefits (medical, dental, vision, FSA), paid time off, life insurance, 401(k) plan and discretionary bonuses. Certain employees may be eligible for equity and other incentive compensation at Blackstone’s sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.