Global Paid Media Strategy Leader

Aon plc; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

401(k) Savings Plan

Employee stock purchase plan

Medical, dental and vision insurance

Paid time off

Job summary

Aon plc is seeking a Global Head of Paid Media to own the global paid media strategy across channels and the full funnel. You will set vision, standards and an operating model, partnering with regional leaders, CMOs and agency partners to ensure consistency and superior ROI.

You will lead and develop the paid media team, drive performance through measurement, testing, and budget optimization, and champion data-driven approaches, AI, and innovative channels to elevate Aon's digital marketing

Responsibilities

• Define and lead the global paid media strategy, ensuring alignment with digital priorities and commercial growth.
• Manage global paid media planning and execution across channels (search, social, programmatic, display, etc.).
• Embed governance, standards and measurement for campaigns across regions and solution lines.
• Lead media investment strategy and governance, prioritizing spend for business impact.
• Strengthen measurement and attribution with analytics and marketing technology teams.
• Partner with regional CMOs and marketing teams to balance global consistency with local relevance.
• Collaborate with demand generation, social, web, SEO, content, analytics and campaign operations.
• Develop scalable paid media frameworks and blueprints for rapid activation.
• Lead agency, platform and vendor performance to ensure value and transparency.
• Champion test-and-learn, audience expansion and channel mix optimization.
• Drive digital transformation and innovation through AI, automation and new channels.
• Provide team leadership, setting priorities and fostering accountability and continuous improvement.

Job description

Aon plc is seeking a Global Head of Paid Media to own the global paid media strategy across channels and the full funnel. You will set vision, standards and an operating model, partnering with regional leaders, CMOs and agency partners to ensure consistency and superior ROI.

You will lead and develop the paid media team, drive performance through measurement, testing, and budget optimization, and champion data-driven approaches, AI, and innovative channels to elevate Aon's digital marketing