Global Onboard Marketing Lead

Pocruises; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Holland America Line is seeking a Manager, Onboard Marketing to lead the execution of onboard marketing and communications strategies across signage, digital channels, and print media. You will collaborate with shoreside teams to implement initiatives, manage real-time communications, and monitor performance.

This role drives brand consistency, oversees print shop operations and content creation, and trains teams on marketing tools and standards while engaging guests at key events.

Qualifications

• Bachelor’s degree in Marketing or a related field is required.
• 2+ years in marketing, business management, or sales are preferred.
• Proficiency with Microsoft Office and publishing tools is expected.

Responsibilities

• Lead Onboard Marketing Execution across channels to elevate guest experience.
• Oversee guest communications and ensure brand standards and regulatory compliance.
• Manage digital and print channels, including Navigator app, signage, and print shop ops.
• Ensure signage and collateral accuracy and timely updates.
• Support voyage planning with accurate guest communications.
• Train and guide teams on marketing tools and standards.
• Execute strategic onboarding marketing, PR, and partnerships initiatives.
• Capture and curate content for marketing/PR use with legal compliance.
• Engage with guests at select events as part of hotel officer team.

Skills

Microsoft Office

Publishing tools (Publisher/InDesign)

Written & verbal communication

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Tools

Publisher

InDesign

Excel

Job description

Holland America Line is seeking a Manager, Onboard Marketing to lead the execution of onboard marketing and communications strategies across signage, digital channels, and print media. You will collaborate with shoreside teams to implement initiatives, manage real-time communications, and monitor performance.

This role drives brand consistency, oversees print shop operations and content creation, and trains teams on marketing tools and standards while engaging guests at key events.