Global Omnichannel Launch Architect

Viatris; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Viatris is seeking a Global Omnichannel Launch Portfolio Lead to guide innovative product introductions across global markets. You will embed customer engagement and omnichannel principles early in launch planning, collaborating across Global Marketing, Medical, Sales and Market Access to design scalable engagement models.

The role emphasizes end-to-end journey design, data-driven optimization, and building reusable launch frameworks with a matrix of Global and Local teams.

Qualifications

• Significant experience in pharmaceutical marketing, omnichannel, digital, customer engagement, or launch excellence.
• Evidence of supporting new product launches or innovative brands.
• Strong understanding of pharmaceutical go-to-market models and crossfunctional collaboration.
• Experience designing customer journeys and integrated Field + Digital engagement strategies.
• Good understanding of CRM, customer data, segmentation, personalization, content and marketing automation.
• Ability to translate strategic ambitions into practical, executable plans.
• Experience working across Global and Local teams in a matrix organization.

Responsibilities

• Embed omnichannel into innovation and launch strategy with cross-functional alignment.
• Design end-to-end customer journeys for priority assets across pre-launch to post-launch.
• Connect launches with Viatris' omnichannel ecosystem including CRM, content, digital channels and analytics.
• Partner with priority launch markets to co-create locally relevant engagement models.
• Drive launch readiness and execution excellence with clear milestones and KPIs.
• Establish measurement frameworks and continuous optimization of engagement strategies.
• Build scalable Viatris omnichannel launch framework for future reusable capabilities.

Skills

Omnichannel strategy

Launch excellence

Customer engagement design

CRM and data usage

Go-to-market collaboration

Education

Pharmaceutical marketing degree or equivalent

Tools

CRM systems

Content management tools

Analytics tools

Job description

Viatris is seeking a Global Omnichannel Launch Portfolio Lead to guide innovative product introductions across global markets. You will embed customer engagement and omnichannel principles early in launch planning, collaborating across Global Marketing, Medical, Sales and Market Access to design scalable engagement models.

The role emphasizes end-to-end journey design, data-driven optimization, and building reusable launch frameworks with a matrix of Global and Local teams.