Global NPI Market Development Lead
3M
Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.
Job summary
3M is seeking a New Product Innovation Market Development Manager to lead Voice of Market efforts, shaping NPI opportunities by translating signals into actionable insights. The role partners with cross-functional teams and uses AI-enabled analysis to strengthen market insight synthesis and early-stage business cases.
You will build a robust global opportunity pipeline, identify major growth spaces, and communicate clear executive narratives to influence prioritization and resource decisions
Qualifications
- Bachelor's degree or higher (completed and verified prior to start).
- Seven (7) years of combined experience in marketing, business development, product management, market development, strategy, customer insights, sales, engineering, or a related field in a private, public, government or military environment.
Responsibilities
- Lead global Voice of Market efforts through engagement with customers, channel partners, industry participants, and internal commercial teams.
- Define and prioritize market spaces using trend, customer, competitive, segmentation, sizing, growth, and AI-supported analysis.
- Build a balanced opportunity pipeline, identifying 2-3 large NPI opportunities annually across established, adjacent, and emerging growth spaces.
- Develop and validate opportunity hypotheses, value propositions, target markets, and early business cases with product and technical partners.
- Communicate concise, fact-based opportunity narratives that influence prioritization, resource decisions, and progression through key NPI gates.
Skills
Education
Tools
Job description
3M is seeking a New Product Innovation Market Development Manager to lead Voice of Market efforts, shaping NPI opportunities by translating signals into actionable insights. The role partners with cross-functional teams and uses AI-enabled analysis to strengthen market insight synthesis and early-stage business cases.
You will build a robust global opportunity pipeline, identify major growth spaces, and communicate clear executive narratives to influence prioritization and resource decisions
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
