New Product Innovation (NPI) Market Development Manager

3M; Minnesota; On-site; USD 188,000 - 230,000; Full time

Job summary

3M is seeking a New Product Innovation Market Development Manager to lead Voice of Market efforts, shaping NPI opportunities by translating signals into actionable insights. The role partners with cross-functional teams and uses AI-enabled analysis to strengthen market insight synthesis and early-stage business cases.

You will build a robust global opportunity pipeline, identify major growth spaces, and communicate clear executive narratives to influence prioritization and resource decisions

Qualifications

• Bachelor's degree or higher (completed and verified prior to start).
• Seven (7) years of combined experience in marketing, business development, product management, market development, strategy, customer insights, sales, engineering, or a related field in a private, public, government or military environment.

Responsibilities

• Lead global Voice of Market efforts through engagement with customers, channel partners, industry participants, and internal commercial teams.
• Define and prioritize market spaces using trend, customer, competitive, segmentation, sizing, growth, and AI-supported analysis.
• Build a balanced opportunity pipeline, identifying 2-3 large NPI opportunities annually across established, adjacent, and emerging growth spaces.
• Develop and validate opportunity hypotheses, value propositions, target markets, and early business cases with product and technical partners.
• Communicate concise, fact-based opportunity narratives that influence prioritization, resource decisions, and progression through key NPI gates.

Skills

Voice of Market

Market analysis

Cross-functional collaboration

AI-enabled tools

Executive communication

Education

Bachelor's degree or higher

Master's degree (preferred)

Tools

AI-enabled tools

Analytics software

Job description

New Product Innovation (NPI) Market Development Manager

Collaborate with Innovative 3Mers Around the World. Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

The Impact You'll Make in this Role

The person hired for the position of NPI Market Development Manager in the Abrasive Systems Division will lead Voice of Market work to define and validate new growth spaces by uncovering unarticulated unmet customer needs. This role will strengthen ASD's insight-led NPI pipeline by translating market, customer, competitive, and technology signals into qualified opportunity areas. Working closely with NPI Market Development Engineer (technical counterpart), Global Product Managers, technical teams, and cross-functional partners, this individual will shape opportunity hypotheses, apply AI-enabled tools where appropriate to strengthen market insight synthesis, and advance qualified concepts through early key NPI gates.

Here, You Will Make An Impact By

• Lead global Voice of Market efforts through engagement with customers, channel partners, industry participants, and internal commercial teams.
• Define and prioritize market spaces using trend, customer, competitive, segmentation, sizing, growth, and AI-supported analysis.
• Build a balanced opportunity pipeline, identifying 2-3 large NPI opportunities annually across established, adjacent, and emerging growth spaces.
• Develop and validate opportunity hypotheses, value propositions, target markets, and early business cases with product and technical partners.
• Communicate concise, fact-based opportunity narratives that influence prioritization, resource decisions, and progression through key NPI gates.

Your Skills And Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher (completed and verified prior to start)
• Seven (7) years of combined experience in marketing, business development, product management, market development, strategy, customer insights, sales, engineering, or a related field in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Master's degree from an accredited institution
• Experience engaging customers, commercial teams, or industry partners and translating market needs into business opportunities.
• Experience using analytics to assess market attractiveness and develop recommendations that connect insight, customer value, and commercial impact.
• Experience in NPI, front-end innovation, Voice of Market/Customer research, or growth strategy, including synthesis of customer, competitive, and market insights.
• Experience applying analytics or AI-enabled tools to strengthen market insight synthesis, opportunity evaluation, and growth recommendations.
• Knowledge of abrasives, industrial markets, manufacturing processes, customer applications, or adjacent spaces where 3M technologies can solve customer problems.
• Ability to influence across functions, partner with technical teams, simplify complex analysis, and communicate clear executive recommendations.
• Experience working effectively in a global matrix organization with curiosity, resilience, and comfort navigating ambiguity.

Work location

• This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN

Travel

May include up to 30% domestic/international

Relocation Assistance

Maybe Authorized

Eligibility and Work Authorization

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Compensation

Applicable to US Applicants Only: The expected compensation range for this position is $188,251 - $230,084, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.

Benefits Overview

Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

Equal Opportunity Statement

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

Company Policies

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.