Global MS Brand & Launch Marketing Leader

Immunic, Inc.; Boston, Northern (MA, KY); Hybrid; USD 260,000 - 380,000; Full time

Job summary

Immunic Therapeutics seeks a Vice President, Marketing & Global Brand to own the global brand strategy and marketing organization as the company prepares for potential approval and launch of vidofludimus calcium in relapsing MS.

This builder role requires launching a therapy with a novel mechanism, leading a lean internal team, and partnering with Market Access, Medical Affairs, and Regulatory to ensure readiness and market impact.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 15+ years marketing experience in biotechnology or pharmaceuticals with global leadership roles.
• Direct experience leading global brand strategy and marketing through MS therapies launches.
• Proven track record building a marketing organization and brand strategy ahead of launch.
• Experience managing global brand positioning across markets with local adaptation.
• Willingness to travel approximately 25–35%, including international.

Responsibilities

• Develop and own Immunic's global brand strategy and positioning for vidofludimus calcium in relapsing MS.
• Lead brand architecture, naming, and visual identity decisions with external agencies and internal stakeholders.
• Translate clinical data into a differentiated patient- and physician-relevant brand story.
• Lead integrated launch planning ensuring brand strategy and messaging are launch-ready.
• Apply lessons from prior global MS launches to Immunic's launch playbook.
• Build and manage the marketing budget and headcount planning with Finance and COO.
• Design and build the global marketing function from the ground up.
• Select and manage external agency partners for creative, media, market research, and digital needs.
• Establish scalable marketing processes and governance across pre-launch to commercial launch.
• Own HCP marketing strategy, including messaging and congress presence.
• Own patient- and caregiver-facing marketing aligned with patient support and access goals.
• Lead omnichannel and digital marketing across web, social, and non-personal channels.
• Lead global market research to inform positioning and prioritization.
• Translate insights into actionable brand strategy with Market Access and Medical Affairs.

Skills

Global brand leadership

MS launch experience

Brand strategy

Omnichannel marketing

Team leadership

Agency management

Cross-functional collaboration

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

Immunic Therapeutics seeks a Vice President, Marketing & Global Brand to own the global brand strategy and marketing organization as the company prepares for potential approval and launch of vidofludimus calcium in relapsing MS.

This builder role requires launching a therapy with a novel mechanism, leading a lean internal team, and partnering with Market Access, Medical Affairs, and Regulatory to ensure readiness and market impact.