Global Motorcycle Marketing Lead

Cycles Worldwide, LLC; Denver (CO); On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Tuition Reimbursement

Paid vacation + holidays

Job summary

Gates, a leading motorcycle belt‑drive and power transmission innovator, is seeking a Motorcycle Marketing Specialist to drive global campaigns, manage events, and support product launches from Denver. You will coordinate across Product, Engineering, Sales, and regional teams to deliver rider‑centric messaging and impactful campaigns worldwide.

You will lead NA and global tradeshow activations, collaborate with racing teams and ambassadors, and shape content across platforms to strengthen Gates’

Qualifications

• 7+ years of marketing experience within the motorcycle or powersports industry required.
• Proven experience managing integrated marketing campaigns, product marketing, and go‑to‑market programs.
• Strong knowledge of motorcycle consumers, OEMs, dealers, media, events, and industry culture.
• Experience with tradeshows, event planning, logistics, vendor management, and on‑site execution.
• Experience working with racing teams, riders, ambassadors, influencers, media, and brand partners, including contract negotiation and renewals.
• Demonstrated ability to turn technical product information into credible, rider‑centered marketing stories.
• Strong organizational, communication, budget‑management, and project‑management skills.
• Demonstrated ability to follow processes and procedures while maintaining accurate documentation and campaign visibility.
• Demonstrated ability to work effectively with global teams across multiple regions, cultures, and time zones.
• Authentic motorcycle enthusiast with a strong understanding of riding culture and the motorcycle market.
• Availability for domestic and international travel and engagement with global teams across multiple time zones.
• Position is based in the Downtown Denver office.
• Must be authorized to work in the US without company sponsorship

Responsibilities

• Lead the planning and execution of global motorcycle marketing campaigns that build brand affinity, influence OEM decision-makers, and educate riders and dealers.
• Support product launches and programs for Gates Belt Drive motorcycle solutions.
• Partner with Product, Business Development, Engineering, Sales, and Regional Marketing to ensure brand alignment, technical accuracy, and consistent messaging across markets.
• Translate product and technical advantages into rider‑centered messaging focused on Clean, Quiet, Smooth, and Strong performance, reduced maintenance, and lower total cost of ownership.
• Own North America and key global motorcycle tradeshow and event execution, including logistics, floorplans, booth layouts, product displays, staffing, and activation plans.
• Develop engaging consumer, dealer, media, and OEM experiences that demonstrate Belt Drive technology and strengthen category leadership.
• Attend priority events to ensure seamless execution, engage with riders and customers, and build relationships with OEMs, dealers, distributors, media, and industry partners.
• Support dealer education and market activation programs that build confidence in belt drive technology and improve the customer experience.
• Support motorcycle racing and performance programs as strategic platforms to prove durability, build brand credibility, and create compelling storytelling.
• Proactively manage riders, ambassadors, influencers, teams, and brand partners to deliver measurable value and meaningful brand integration.
• Negotiate agreements, renewals, scopes of work, usage rights, and required campaign documentation.
• Manage content projects with riders, creators, teams, OEMs, and partners, then extend the content across platforms to maximize reach, engagement, and long‑term value.
• Support motorcycle social media planning and execution, including daily engagement across platforms; monitor trends and insights.
• Work with internal teams, agencies, and partners to gather assets for campaigns, launches, events, dealer programs, and marketing materials.
• Manage trade publication relationships, PR opportunities, sponsored content, and paid media placements to increase brand visibility.

Job description

Gates, a leading motorcycle belt‑drive and power transmission innovator, is seeking a Motorcycle Marketing Specialist to drive global campaigns, manage events, and support product launches from Denver. You will coordinate across Product, Engineering, Sales, and regional teams to deliver rider‑centric messaging and impactful campaigns worldwide.

You will lead NA and global tradeshow activations, collaborate with racing teams and ambassadors, and shape content across platforms to strengthen Gates’