Global Membership Strategy Lead

Soho House & Co.; New York, Northern (NY, KY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health Care + 401K

Career development

Team events

Team meal

Job summary

Soho House & Co. is seeking a Membership Strategy Manager to drive the global membership strategy across designated Houses, translating centrally designed frameworks into locally relevant plans that protect and grow membership revenue.

You will lead execution in partnership with Regional Membership Director and House teams, applying global frameworks to local conditions and feeding insights back into global planning. This role anchors retention, intake and openings in a hospitality context.

Qualifications

• Significant experience in membership strategy, retention, customer success, loyalty or lifecycle marketing.
• Experience delivering acquisition as well as retention — intake or sales targets, offer design and funnel management.
• Experience supporting new site, venue or market openings in a hospitality, retail or membership environment.

Responsibilities

• Deliver global strategy across assigned Houses and translate frameworks into practical local plans with membership and operations teams.
• Prioritise and sequence global initiatives according to House-level risk, opportunity and operational capacity.
• Feed on-the-ground insight, local nuance and delivery barriers back into global strategy development.
• Act as the primary point of contact across its assigned Houses for global membership strategy, ensuring House teams understand what is being asked of them and why.
• Deliver its assigned Houses’ contribution to the global membership retention target.
• Strengthen onboarding and first-three-year engagement across its assigned Houses, using behavioural insight to intervene at high-risk stages.

Skills

Membership strategy

Retention

Customer success

Loyalty programs

Lifecycle marketing

Analytics

Tools

Salesforce

Job description

Soho House & Co. is seeking a Membership Strategy Manager to drive the global membership strategy across designated Houses, translating centrally designed frameworks into locally relevant plans that protect and grow membership revenue.

You will lead execution in partnership with Regional Membership Director and House teams, applying global frameworks to local conditions and feeding insights back into global planning. This role anchors retention, intake and openings in a hospitality context.