Global Media Strategy Lead

Feld Entertainment; Ellenton (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Feld Entertainment seeks a Global Media Strategy Manager to design and oversee paid media across its live event portfolio, aligning investments with business goals and cross‑functional partners.

You will lead activation, pacing, optimization and reporting, with deep Google Ads and CTV expertise, collaborate with Brand, Creative and Analytics, and drive international campaign readiness with localization and QA.

Qualifications

• Bachelor’s degree preferred in Marketing, Business, Analytics, Advertising or related field.
• 5+ years in digital advertising, digital marketing or media strategy.
• Experience mentoring or guiding team members preferred.
• Experience with campaign reporting, dashboards, KPI frameworks and analytics tools.
• Experience managing paid media budgets of $1M+ annually.
• Experience planning, buying and optimizing paid media across major digital channels.
• Experience in entertainment/live events or consumer-facing industries is advantageous.

Responsibilities

• Develop and execute paid media strategies for Feld campaigns across domestic and international markets.
• Manage paid media activation including campaign setup, launch, pacing, optimization, and performance reporting.
• Demonstrate hands-on expertise in Google Ads and CTV; experience with Meta, YouTube, TikTok and DV360 preferred.
• Partner with Brand, Creative, Analytics, agencies and in-market stakeholders to align media plans and priorities.
• Serve as trusted media advisor, connecting strategy to business objectives.
• Manage media budgets, vendor relationships and platform partnerships to support performance goals.
• Build relationships with media vendors and agency partners to identify beta programs and insights.
• Oversee international campaign readiness including localization, QA, trafficking, and launch coordination.
• Monitor trends and adjust media plans to improve results against goals.
• Connect media investments to ticket sales and broader business performance.
• Develop KPI frameworks and benchmarking standards across brands and regions.
• Train team on analytics tools, testing methodologies, and measurement best practices.
• Design and manage testing roadmaps, methodologies and documentation.

Skills

Paid media strategy

Campaign optimization

Data analysis

Cross-functional collaboration

Vendor management

A/B testing

Leadership

Mentorship

Education

Bachelor’s degree in Marketing, Business, Analytics, Advertising, or related field

Tools

Looker Studio

Power BI

Tableau

Google Analytics

DV360

GA4

Job description

Feld Entertainment seeks a Global Media Strategy Manager to design and oversee paid media across its live event portfolio, aligning investments with business goals and cross‑functional partners.

You will lead activation, pacing, optimization and reporting, with deep Google Ads and CTV expertise, collaborate with Brand, Creative and Analytics, and drive international campaign readiness with localization and QA.