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Fisher Investments in Washington state seeks a Global PCG Marketing Web Analytics & Testing Analyst to oversee the department's web data, reporting analytics, and data projects. The role focuses on measuring campaign performance and optimizing marketing programs using GA and BigQuery.
You will collaborate with marketing management, mentor junior analysts, and support testing initiatives to improve campaign effectiveness.
The Global PCG Marketing Web Analytics & Testing Analyst is responsible for the department's web data, reporting analytics and data project oversight. You will help us measure campaign performance, integrates data to uncover areas we can optimizes and measures new plans applying web data. You will help measure our testing programs success, while reporting to the department's Assistant Vice President.
Responsible for the department's web reporting needs, maintaining and improving the web data structure, providing recommendations to management to improve marketing campaign performance. Run statistical analytics and predictive models to identify new areas to improve or target; work closely with marketing management to measure our testing program.
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER