Global Marketing Web Analytics & Testing Analyst

Fisher Investments; Tampa (FL); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Paid time off

Family support

Hybrid/work from home option

Job summary

Fisher Investments is seeking a Global PCG Marketing Web Analytics & Testing Analyst to own web data, reporting analytics, and data project oversight. You will measure campaign performance, integrate data, and assess testing programs, reporting to the AVP of Marketing Analytics.

Key responsibilities include improving web data structures, running analytics, and partnering with marketing to optimize campaigns.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• At least 2 years of SQL experience.
• Experience with Google Analytics or Google BigQuery.
• Strong qualitative and quantitative skills.
• Ability to analyze situations and develop data-driven solutions.
• Effective time management across projects and tasks.

Responsibilities

• Oversee assigned complex tasks to completion.
• Identify potential process improvements and recommend solutions to management.
• Help develop and implement solutions to improve marketing campaign efficiency.
• Complete projects in collaboration with management and other departments.
• Mentor associates and new analysts on the team.

Skills

SQL

Google Analytics

Google BigQuery

Qualitative analysis

Quantitative analysis

Time management

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Google BigQuery

Job description

The Global PCG Marketing Web Analytics & Testing Analyst is responsible for the department's web data, reporting analytics and data project oversight. You will help us measure campaign performance, integrates data to uncover areas we can optimizes and measures new plans applying web data. You will help measure our testing programs success, while reporting to the department's Assistant Vice President.

The Opportunity:

Responsible for the department's web reporting needs, maintaining and improving the web data structure, providing recommendations to management to improve marketing campaign performance. Run statistical analytics and predictive models to identify new areas to improve or target; work closely with marketing management to measure our testing program.

The Day-to-Day:

• Oversee assigned complex tasks to completion
• Identify potential process improvements and recommend solutions to management
• Help develop and implement proposed solutions to improve the efficiency of marketing campaigns
• Complete various projects in collaboration with management and other department
• Mentor associates and new analysts on the team

Your Qualifications:

• Bachelor's degree or equivalent combination of education and experience required
• At least 2 years of SQL experience required
• Experience with Google Analytics or Google BigQuery
• Strong qualitative and quantitative skills required
• Analyze various situations and develop creative solutions applying data
• Manage time effectively across projects and various tasks

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER