Global Marketing Analytics & Testing Specialist

Fisher Investments; Tampa (FL); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Paid time off

Family support

Hybrid/work from home option

Job summary

Fisher Investments is seeking a Global PCG Marketing Web Analytics & Testing Analyst to own web data, reporting analytics, and data project oversight. You will measure campaign performance, integrate data, and assess testing programs, reporting to the AVP of Marketing Analytics.

Key responsibilities include improving web data structures, running analytics, and partnering with marketing to optimize campaigns.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• At least 2 years of SQL experience.
• Experience with Google Analytics or Google BigQuery.
• Strong qualitative and quantitative skills.
• Ability to analyze situations and develop data-driven solutions.
• Effective time management across projects and tasks.

Responsibilities

• Oversee assigned complex tasks to completion.
• Identify potential process improvements and recommend solutions to management.
• Help develop and implement solutions to improve marketing campaign efficiency.
• Complete projects in collaboration with management and other departments.
• Mentor associates and new analysts on the team.

Skills

SQL

Google Analytics

Google BigQuery

Qualitative analysis

Quantitative analysis

Time management

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Google BigQuery

Job description

Fisher Investments is seeking a Global PCG Marketing Web Analytics & Testing Analyst to own web data, reporting analytics, and data project oversight. You will measure campaign performance, integrate data, and assess testing programs, reporting to the AVP of Marketing Analytics.

Key responsibilities include improving web data structures, running analytics, and partnering with marketing to optimize campaigns.