Global Marketing Technology Lead

Bentley Systems; Denver (CO); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Bentley Impact Day

Employee resource groups

Job summary

Bentley Systems in Denver is seeking a Senior Manager, Global Marketing Technology to shape the strategic direction of our marketing tech stack. You will lead governance, integrations, and AI-driven initiatives to boost productivity and measure impact across marketing functions.

You will partner with Marketing, IT, Security, Legal, and Data teams to deliver scalable, compliant solutions and drive adoption through training and robust documentation. Hybrid, multi-year roadmap focus.

Qualifications

• Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field, or equivalent practical experience.
• 8+ years of experience in marketing technology, marketing operations, revenue operations, or a related discipline within a complex B2B technology or software organization.
• Demonstrated experience developing and managing an enterprise marketing technology roadmap across multiple functions, geographies, or business units.
• Strong expertise with marketing automation, CRM, analytics, reporting, integration, and content management technologies.
• Hands-on experience with Salesforce and Marketo is required.
• Strong understanding of data management, system integrations, governance practices, and privacy regulations, including GDPR and CCPA.
• Experience leading vendor evaluations, proof-of-concept initiatives, technology selection processes, and build-versus-buy analyses.
• Experience leveraging generative AI and agentic AI technologies within business processes and marketing workflows.
• Proven success leading teams and managing cross-functional initiatives involving multiple stakeholders.
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical audiences.

Responsibilities

• Define and lead the global marketing technology strategy and multi-year roadmap, establishing the target-state architecture and prioritizing investments that support business growth and operational efficiency.
• Govern Bentley's marketing technology ecosystem, including system ownership, user access, change management, documentation standards, and platform performance.
• Oversee data flow and integrations across marketing, sales, customer success, product, and analytics platforms, ensuring data accuracy, consistency, privacy, and regulatory compliance.
• Lead and develop the Marketing Operations team by establishing priorities, workflows, service standards, and operational best practices.
• Manage the evaluation, selection, implementation, renewal, consolidation, and retirement of marketing technology solutions through structured vendor and build-versus-buy assessments.
• Partner with Marketing leadership to define and execute Bentley's AI strategy, identifying opportunities to leverage AI and agentic workflows to improve productivity, decision-making, and marketing performance.
• Evaluate emerging AI-enabled technologies and establish governance frameworks covering security, data usage, quality standards, compliance, and cost management.
• Translate business requirements into actionable technology solutions and prioritized implementation plans, working closely with IT, Security, Legal, and Data teams.
• Establish key performance indicators for marketing technology platforms, including system reliability, user adoption, utilization, data quality, and return on investment.
• Drive global adoption of marketing technology platforms through training, enablement programs, user support, and comprehensive documentation.
• Communicate technology strategies, recommendations, and trade-offs effectively to stakeholders and senior leadership.

Skills

Marketing technology

Marketing operations

CRM

Analytics

Data governance

Cross-functional leadership

Communication

AI strategy

Education

Bachelor's degree in Marketing/IS/Business/CS

Tools

Salesforce

Marketo

Job description

Bentley Systems in Denver is seeking a Senior Manager, Global Marketing Technology to shape the strategic direction of our marketing tech stack. You will lead governance, integrations, and AI-driven initiatives to boost productivity and measure impact across marketing functions.

You will partner with Marketing, IT, Security, Legal, and Data teams to deliver scalable, compliant solutions and drive adoption through training and robust documentation. Hybrid, multi-year roadmap focus.