Global Marketing Data Strategy & Analytics Director

Autodesk, Inc; Massachusetts; In loco; USD 153.000 - 273.000; Tempo pieno

Descrizione del lavoro

Autodesk, Inc. is seeking a Director of Worldwide Marketing Data Strategy & Analytics to lead strategy, measurement frameworks, and data foundations across enterprise marketing.

You will manage a global team of data strategists and analysts delivering insights and predictive intelligence to optimize marketing impact. Responsibilities include defining KPIs and attribution, driving spend optimization, and partnering with Sales, Data Science, and Marketing Technology to advance data-driven

Competenze

• 10+ years of professional experience with B2B marketing, sales, go‑to‑market, or customer analytics.
• 5+ years of people leadership, managing global or distributed teams.
• Experience developing and operationalizing marketing measurement strategies including attribution and incrementality.
• Strong understanding of modern marketing data foundations, identity resolution, and data governance.
• Ability to translate business questions into analytical frameworks and actionable recommendations.

Mansioni

• Lead end-to-end marketing data strategy, measurement frameworks, and intelligence capabilities.
• Recruit, develop, and lead a global team of data strategists and analysts.
• Monitor business performance and identify opportunities to optimize marketing ROI.
• Define measurement principles, KPIs, attribution windows, and incrementality approaches.
• Integrate analytics, experimentation, MMM, and AI/ML to guide budget and channel decisions.
• Establish analytics-ready data foundations and governance for marketing data.

Conoscenze

Marketing analytics

Data strategy

People leadership

Executive communication

Cross-functional collaboration

Formazione

BA/BS in Marketing or related field

Descrizione del lavoro

Autodesk, Inc. is seeking a Director of Worldwide Marketing Data Strategy & Analytics to lead strategy, measurement frameworks, and data foundations across enterprise marketing.

You will manage a global team of data strategists and analysts delivering insights and predictive intelligence to optimize marketing impact. Responsibilities include defining KPIs and attribution, driving spend optimization, and partnering with Sales, Data Science, and Marketing Technology to advance data-driven