Global Marketing Strategy Leader

CSA America Testing & Certification LLC; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

CSA Group is seeking a Manager, Global Marketing Strategy to lead the development and execution of marketing strategies for a Commercial Unit across regions. You will partner with CU leaders and regional marketers to shape demand and lead generation programs while leveraging Centres of Expertise to optimize campaigns.

The role requires strong B2B marketing experience, executive presence, and the ability to manage budgets, KPI dashboards, and cross-functional teams.

Qualifications

• University degree or college diploma in marketing, communications, business or related field.
• Minimum of 7 years of experience in B2B marketing, preferably in professional services.
• 3 to 5 years of people management experience is an asset.
• Strong communication, negotiation, detail-oriented and planning skills.
• Executive presence with ability to advise and gain approval from senior leadership and management teams.

Responsibilities

• Develop global marketing strategies and execution plans across Commercial Units.
• Collaborate with regional and national marketers to ensure alignment with local needs.
• Brief and leverage Centres of Expertise to enhance campaigns.
• Measure campaign performance and provide KPI analyses for stakeholders.
• Manage budgets and develop dashboards for multi-stakeholder reporting.
• Lead and mentor marketing staff to achieve objectives and drive results.

Skills

Marketing strategy

Stakeholder management

Team leadership

B2B marketing

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Marketing automation

Analytics tools

Job description

CSA Group is seeking a Manager, Global Marketing Strategy to lead the development and execution of marketing strategies for a Commercial Unit across regions. You will partner with CU leaders and regional marketers to shape demand and lead generation programs while leveraging Centres of Expertise to optimize campaigns.

The role requires strong B2B marketing experience, executive presence, and the ability to manage budgets, KPI dashboards, and cross-functional teams.