Global Marketing Strategy Architect

CSA Testing & Certification; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

CSA Group in North America seeks a Manager, Global Marketing Strategy to lead marketing and communications for a Commercial Unit (CU) globally. You will develop and execute strategies, coordinate with CU leaders and regional teams, and ensure campaigns meet regional needs with measurable results.

Key responsibilities include KPI-driven planning, budget management, and collaboration with Marketing COEs to optimize cross-market services. This role requires strong leadership and strategic thinking.

Qualifications

• University degree or college diploma in marketing, communications, business or related field.
• Minimum of 7 years of experience in B2B marketing preferably in professional services.
• 3 to 5 years of people management experience is an asset.
• Proven ability to motivate a team and facilitate positive group morale.
• Ability to prioritize conflicting objectives, make decisions and solve problems with incomplete information.
• Strong communication, negotiation, detail-oriented and planning skills.
• Executive presence with ability to advise and gain approval from senior leadership and management teams.
• Proven relationship management ability with manager, peers, team, key stakeholders, vendors and customers.
• Ability to work hands-on as required to advance project goals and / or support business requirements.
• Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns.

Responsibilities

• Develop and execute global marketing strategies for the Commercial Unit (CU).
• Collaborate with CU leadership and Operations to align goals and campaigns.
• Coordinate with regional marketing teams to adapt global campaigns locally.
• Leverage Centers of Expertise to enhance campaigns and ensure KPI tracking.
• Provide briefing and oversight for campaigns and COE input.
• Analyze campaign results and report KPI trends to leadership.
• Manage budgets and build detailed marketing dashboards for stakeholders.
• Communicate analytics findings and decisions across CSA Group leadership.

Skills

Strong communication

Negotiation

Detail-oriented

Planning skills

Executive presence

Education

University degree or college diploma in marketing, communications, business or related field

Job description

CSA Group in North America seeks a Manager, Global Marketing Strategy to lead marketing and communications for a Commercial Unit (CU) globally. You will develop and execute strategies, coordinate with CU leaders and regional teams, and ensure campaigns meet regional needs with measurable results.

Key responsibilities include KPI-driven planning, budget management, and collaboration with Marketing COEs to optimize cross-market services. This role requires strong leadership and strategic thinking.