Global Marketing Strategy Lead

CSA Group Testing & Certification Inc.; Providence (RI); On-site; USD 90,000 - 130,000; Full time

Job summary

CSA Group is seeking a Manager, Global Marketing Strategy to lead worldwide marketing and communications efforts for a Commercial Unit. You will shape strategy, collaborate with regional teams and use analytics dashboards to measure outcomes.

The role requires 7+ years of B2B marketing with people management experience, budget oversight, and executive-level communication. In-office presence is needed, travel minimal.

Qualifications

• Minimum of 7 years of experience in B2B marketing, preferably in professional services.
• 3 to 5 years of people management experience is an asset.
• Proven ability to motivate a team and facilitate positive group morale.
• Ability to prioritize conflicting objectives, make decisions and solve problems with incomplete information.
• Strong communication, negotiation, detail-oriented and planning skills.
• Executive presence with ability to advise and gain approval from senior leadership.

Responsibilities

• Develop and execute global marketing strategy across regions.
• Define KPIs and measure campaign performance monthly.
• Collaborate with CU leadership and regional marketers.
• Brief and leverage Centres of Expertise for campaigns.
• Lead and manage a marketing team; provide mentorship.
• Balance budgets and manage resources for campaigns.

Skills

Global marketing strategy

Cross-market collaboration

Analytics & KPI tracking

Stakeholder management

Budget management

Education

University degree or college diploma in marketing, communications, business or related field

Job description

CSA Group is seeking a Manager, Global Marketing Strategy to lead worldwide marketing and communications efforts for a Commercial Unit. You will shape strategy, collaborate with regional teams and use analytics dashboards to measure outcomes.

The role requires 7+ years of B2B marketing with people management experience, budget oversight, and executive-level communication. In-office presence is needed, travel minimal.