Global Marketing Specialist: Digital, Design & US Trade Shows

Hoerbiger; Marlborough (NH); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

Short-term & Long-term Disability

Life Insurance

401(k) with company match

Job summary

IEP Technologies is seeking a Marketing Specialist to support digital marketing, SEO, and global communications. You will manage website content, coordinate external agencies, and drive data-driven improvements, with a focus on US events and regional initiatives.

The role requires a global mindset and collaboration across markets and time zones, with on-site work in Marlborough and a transition to hybrid scheduling after initial months.

Qualifications

• Minimum of three years in B2B marketing, graphic design, or digital marketing in an international industrial environment.
• Experience with websites, SEO, digital analytics, and social media platforms.
• Graphic design with InDesign for literature, ads, and tradeshow graphics.
• Experience independently managing external agencies and using performance data to drive improvements.
• Strong organizational and English communication skills; other languages are advantageous.
• Ability to manage multiple priorities with limited supervision.
• Global, hands-on mindset across cultures, functions, and time zones.

Responsibilities

• Manage website content, updates, and continuous improvement.
• Oversee external website, PR, and creative agencies, including priorities, quality, timelines, and budgets.
• Monitor SEO, organic traffic, search visibility, and other relevant KPIs.
• Use performance data to identify opportunities and drive measurable improvements.
• Manage and develop IEP's presence across relevant social media channels.
• Coordinate external communications and content that can be adapted across global markets.
• Dedicate approximately 30% of the role to US marketing activities.
• Coordinate trade shows, exhibitions, conferences, and customer events.
• Partner with Sales on campaigns, presentations, literature, promotional materials, and customer communications.
• Coordinate vendors, marketing materials, logistics, event calendars, and related budgets.
• Collaborate with Sales, Product Management, and other stakeholders across IEP.
• Support global marketing initiatives and campaigns.
• Promote consistent branding and messaging while recognizing regional market requirements.

Skills

B2B marketing

Graphic design

Digital marketing

SEO

Google Analytics

Social media

InDesign

Agency management

English communication

Project management

Tools

Google Analytics

Google Search Console

Web content management

Job description

IEP Technologies is seeking a Marketing Specialist to support digital marketing, SEO, and global communications. You will manage website content, coordinate external agencies, and drive data-driven improvements, with a focus on US events and regional initiatives.

The role requires a global mindset and collaboration across markets and time zones, with on-site work in Marlborough and a transition to hybrid scheduling after initial months.