Marketing Specialist - Manufacturing

Hoerbiger; Marlborough (MA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Short- and long-term disability and生命?

Job summary

IEP Technologies in Marlborough, MA, is seeking a Marketing Specialist to drive digital marketing, graphic design, and US market support across global campaigns.

You will manage website content, SEO, social media, and coordination with external agencies, while collaborating with Sales on regional initiatives and events. This exempt full-time role combines hands-on digital work with agency management and cross-market alignment in a fast-paced industrial environment.

Qualifications

• Minimum of three years of B2B marketing experience, preferably international industrial environments.
• Experience with websites, SEO, digital analytics, social media, and related KPIs.
• Graphic design capability and familiarity with InDesign for literature and ads.

Responsibilities

• Manage website content, updates, and continuous improvement.
• Oversee external agencies, including priorities, timelines, and budgets.
• Monitor SEO and organic traffic and drive performance improvements.
• Develop IEP's presence across social media channels.
• Coordinate external communications adaptable across global markets.

Skills

B2B marketing

Graphic design

Digital marketing

SEO

Tools

Google Analytics

Google Search Console

InDesign

Job description

The Marketing Specialist supports marketing activities across IEP globally, with a focus on digital marketing, graphic design, and US market support. The role takes operational ownership of website content, SEO, social media, and selected marketing communications activities while independently managing external website and creative agencies.

Approximately 30% of the role is dedicated to US marketing support, particularly trade shows, exhibitions, customer events, and regional sales initiatives. The position requires a global mindset and the ability to collaborate effectively across markets, cultures, and time zones.

How you will make a difference

Digital Marketing & Communications

• Manage website content, updates, and continuous improvement.
• Oversee external website, PR, and creative agencies, including priorities, quality, timelines, and budgets.
• Monitor SEO, organic traffic, search visibility, and other relevant digital KPIs.
• Use performance data to identify opportunities and drive measurable improvements.
• Manage and develop IEP's presence across relevant social media channels.
• Coordinate external communications and content that can be adapted across global markets.

US Marketing & Trade Show Support

• Dedicate approximately 30% of the role to US marketing activities.
• Coordinate trade shows, exhibitions, conferences, and customer events.
• Partner with Sales on campaigns, presentations, product literature, promotional materials, and customer communications.
• Coordinate vendors, marketing materials, logistics, event calendars, and related budgets.

Global Marketing Support

• Collaborate with Sales, Product Management, and other stakeholders across IEP.
• Support global marketing initiatives and campaigns.
• Promote consistent branding and messaging while recognizing regional market requirements.

What you should be good at

• Minimum of three of years of B2B marketing, graphic design, or digital marketing experience, preferably in an international industrial environment.
• Practical experience with websites, SEO, digital analytics, social media, Google Analytics, Google Search Console, or similar platforms.
• Graphic design capability and familiarity with tools such as InDesign for literature development/management as well as advertisements, tradeshow graphics etc.
• Experience independently managing external agencies and using performance data to drive improvements.
• Strong organizational, project management, and English communication skills. Other languages are advantageous.
• Ability to manage multiple priorities with limited supervision.
• Global, hands-on mindset with the ability to work effectively across cultures, functions, and time zones.

What you can look forward to

• Supportive Environment: A stable, team-based culture that values collaboration and innovation. Join a company committed to equity, diversity, and inclusion, fostering a culture of belonging.
• Comprehensive Benefits: Enjoy a robust benefits package, including medical/dental/vision insurance, short- and long-term disability and life insurance and retirement plan with company matching.
• Competitive Pay: This is an exempt position with a starting pay range from $85,000 to $100,000 per year. Compensation will be based upon qualifications and experience.
• Work Location: This role is based at the IEP Technologies facility in Marlborough. Local candidates are encouraged to apply; relocation benefits are not offered for this role. Position will work on site for several months daily and then transition to Hybrid (2 days remote per week).

Who we are

IEP Technologies is the worldwide leading provider of explosion protection systems and services. For over 60 years, we have provided protection solutions that can suppress, isolate and vent combustible dust or vapor explosions in process industries. IEP Technologies operates globally with locations in the US, UK, EU, Latin America, and Asia designingand servicing systems with a dedicated team of application engineers, regional sales managers and field engineers.

IEP is an Equal Opportunity Employer Drug Free Workplace E-verify