Global Marketing Programs Coordinator

Ashworth, Inc.; Winchester (VA); On-site; USD 58,000 - 70,000; Full time

Job summary

Ashworth, Inc. is seeking an entry-level marketing support specialist to assist the Global Marketing Manager with planning and executing programs across digital, events, and content marketing.

You will help craft communications, update BeltLoop and company sites, and contribute to press and product materials. You'll collaborate with engineering and product teams to translate features into compelling content, conduct market research, and maintain brand voice across outlets.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Excellent written and verbal communication skills, with strong copywriting and proofreading ability.
• Able to communicate clearly with both technical and non-technical audiences.
• A self-starter who moves projects forward independently, sets priorities, and meets deadlines.
• Strong organizational and project management skills, with close attention to detail.
• Strong analytical skills, including tracking metrics and building reports.
• A high level of creativity.
• Solid understanding of marketing platforms and channels, including social, digital, and email marketing.
• Able to travel occasionally, including internationally.

Responsibilities

• Help Marketing team plan, execute, and track marketing programs, including email campaigns, events, social media, and content marketing.
• Help the Global Marketing Manager carry out tactics from the Strategic Marketing Plan (digital, social media, advertising, and public relations).
• Respond quickly to sales requests; build and assemble sales kits, press kits, and other tools the sales and product management team needs to reach company goals.
• Support new product launches and new business development efforts.
• Work with engineers and product specialists to understand product features, technical specifications, and benefits, then turn that into content for assigned projects.
• Do market research and identify industry and competitor trends.
• Write, proofread, and edit copy for press releases, the website, blog articles, and the internal SharePoint site (BeltLoop), keeping one consistent brand voice.
• Maintain and author articles for BeltLoop and the company website blog.
• Work with the Marketing team to update and improve digital platforms, including the company website and intranet.
• Run social media posts on designated channels, following the social media plan and calendar, to raise brand and service awareness.
• Assist with photoshoots and video production for both internal and external audiences, including shot lists and securing products and props.
• Assist with visual assets for the website, social posts, and editorial opportunities
• Review and edit visual assets such as flyers, presentations, and reports with the Global Marketing Manager
• Organize and maintain a central digital image library, cataloging all new and existing assets with consistent naming and formats

Skills

Excellent written & verbal comms

Self-starter

Organizational & PM skills

Analytical skills

Marketing platforms & channels

Willingness to travel

Education

Bachelor's degree in marketing, communications, or related field

Tools

Microsoft Office Suite

SharePoint

CRM and CMS software

Job description

Ashworth, Inc. is seeking an entry-level marketing support specialist to assist the Global Marketing Manager with planning and executing programs across digital, events, and content marketing.

You will help craft communications, update BeltLoop and company sites, and contribute to press and product materials. You'll collaborate with engineering and product teams to translate features into compelling content, conduct market research, and maintain brand voice across outlets.