Marketing Coordinator

Ashworth, Inc.; Winchester (VA); On-site; USD 58,000 - 70,000; Full time

Job summary

Ashworth, Inc. is seeking an entry-level marketing support specialist to assist the Global Marketing Manager with planning and executing programs across digital, events, and content marketing.

You will help craft communications, update BeltLoop and company sites, and contribute to press and product materials. You'll collaborate with engineering and product teams to translate features into compelling content, conduct market research, and maintain brand voice across outlets.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Excellent written and verbal communication skills, with strong copywriting and proofreading ability.
• Able to communicate clearly with both technical and non-technical audiences.
• A self-starter who moves projects forward independently, sets priorities, and meets deadlines.
• Strong organizational and project management skills, with close attention to detail.
• Strong analytical skills, including tracking metrics and building reports.
• A high level of creativity.
• Solid understanding of marketing platforms and channels, including social, digital, and email marketing.
• Able to travel occasionally, including internationally.

Responsibilities

• Help Marketing team plan, execute, and track marketing programs, including email campaigns, events, social media, and content marketing.
• Help the Global Marketing Manager carry out tactics from the Strategic Marketing Plan (digital, social media, advertising, and public relations).
• Respond quickly to sales requests; build and assemble sales kits, press kits, and other tools the sales and product management team needs to reach company goals.
• Support new product launches and new business development efforts.
• Work with engineers and product specialists to understand product features, technical specifications, and benefits, then turn that into content for assigned projects.
• Do market research and identify industry and competitor trends.
• Write, proofread, and edit copy for press releases, the website, blog articles, and the internal SharePoint site (BeltLoop), keeping one consistent brand voice.
• Maintain and author articles for BeltLoop and the company website blog.
• Work with the Marketing team to update and improve digital platforms, including the company website and intranet.
• Run social media posts on designated channels, following the social media plan and calendar, to raise brand and service awareness.
• Assist with photoshoots and video production for both internal and external audiences, including shot lists and securing products and props.
• Assist with visual assets for the website, social posts, and editorial opportunities
• Review and edit visual assets such as flyers, presentations, and reports with the Global Marketing Manager
• Organize and maintain a central digital image library, cataloging all new and existing assets with consistent naming and formats

Skills

Excellent written & verbal comms

Self-starter

Organizational & PM skills

Analytical skills

Marketing platforms & channels

Willingness to travel

Education

Bachelor's degree in marketing, communications, or related field

Tools

Microsoft Office Suite

SharePoint

CRM and CMS software

Job description

• Location: 450 Armour Dale, Winchester, VA, 22601, United States
• Base Pay: $58,000.00 - $70,000.00 / Year

Marketing programs, sales, and product management support

Help Marketing team plan, execute, and track marketing programs, including email campaigns, events, social media, and content marketing

Help the Global Marketing Manager carry out tactics from the Strategic Marketing Plan (digital, social media, advertising, and public relations)

Respond quickly to sales requests; build and assemble sales kits, press kits, and other tools the sales and product management team needs to reach company goals

Support new product launches and new business development efforts

Work with engineers and product specialists to understand product features, technical specifications, and benefits, then turn that into content for assigned projects

Do market research and identify industry and competitor trends

Write, proofread, and edit copy for press releases, the website, blog articles, and the internal SharePoint site (BeltLoop), keeping one consistent brand voice

Maintain and author articles for BeltLoop and the company website blog

Work with the Marketing team to update and improve digital platforms, including the company website and intranet

Run social media posts on designated channels, following the social media plan and calendar, to raise brand and service awareness

• Assistance as needed with photoshoots and video production for both internal and external audiences, including shot lists and securing products and props
• Assist with visual assets for the website, social posts, and editorial opportunities
• Review and edit visual assets such as flyers, presentations, and reports with the Global Marketing Manager
• Organize and maintain a central digital image library, cataloging all new and existing assets with consistent naming and formats

Trade shows & events

• Assist with designated trade shows around the world, including booth setup, teardown, packing, shipping, and on-site logistics
• Participate in show planning meetings, track inventory, and order collateral and giveaways

Internal communications

Partner with HR on internal communications plans, employee events, and engagement initiatives

Administrative support & shipping

• Assist with the belt sample program, including preparing labels and ensuring new products are added to inventory and properly labeled
• Pack and ship marketing items as needed for sales, trade shows, and other requests, including coordinating carriers and tracking deliveries
• Provide general administrative support to the marketing team, such as processing purchase orders and invoices, tracking budgets, scheduling, and keeping organized files

Requirements

Qualifications

Bachelor's degree in marketing, communications, or a related field

Excellent written and verbal communication skills, with strong copywriting and proofreading ability

Able to communicate clearly with both technical and non-technical audiences

A self-starter who moves projects forward independently, sets priorities, and meets deadlines

Strong organizational and project management skills, with close attention to detail

Strong analytical skills, including tracking metrics and building reports

A high level of creativity

Solid understanding of marketing platforms and channels, including social, digital, and email marketing

Able to travel occasionally, including internationally

Preferred

Experience with graphic design, photography, or video

Fluency in more than one language, to support global teams

Skills & tools

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, and Access)

Working knowledge of SharePoint

Experience with CRM and CMS software

Helpful

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom)

Design apps such as Canva and Figma

HubSpot (email marketing, social publishing, landing pages, and reporting)

Social media scheduling and analytics tools

Basic photo and video editing

Summary

We're looking for a motivated, entry-level team player who is eager to learn, takes initiative, and wants to be a key member of a fast-paced, results-driven global marketing team. From day one, you'll assist the Global Marketing Manager by contributing to established marketing programs and helping develop new initiatives that support company goals, from sales enablement and product management support to new business development and the 2027 trade show season.

The ideal candidate has hands-on exposure, through internships, coursework, or early roles, to a range of marketing functions such as graphic design, digital marketing, photography and video, and social media. You're highly organized, can juggle many different projects, and meet tight deadlines. A positive attitude, a sense of humor, and a spirit of adventure are a must!

EEO Statement

Ashworth is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination, including harassment, because of race, color, sex, gender, age, religion or religious creed, national origin, ancestry, citizenship, marital status, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law.

We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.