Global Marketing Manager, Tennis

New Balance Athletics, Inc.; Boston (MA); Hybrid; USD 122,000 - 193,000; Full time

Benefits offered by this job

Medical insurance (3 options)

Dental insurance

Vision insurance

Life insurance

401K

Lifestyle reimbursement

Tuition reimbursement

Mentorship programs

4 weeks vacation

12 holidays

Parental leave

Associate discount

Work from Anywhere

Job summary

New Balance Athletics, Inc. is seeking a Global Marketing Manager, Tennis, to lead the development and execution of the global tennis marketing strategy.

You will drive brand relevance, consumer demand, and commercial growth across the Tennis category while partnering with Product, Merchandising, Sports Marketing, Regional Marketing, and Creative teams. You will shape the long-term creative vision, manage athlete storytelling, and oversee end-to-end campaigns across channels, including

Qualifications

• Bachelor's degree (or equivalent) with 5-8 years of marketing experience.
• Strategic marketer with strong project management and cross-functional collaboration skills.
• Proficient in Microsoft Office and marketing platforms.
• Strong verbal and written communication; ability to influence stakeholders.
• Deep understanding of tennis, specialty retail, and consumer marketing; experience in sporting goods or athletic footwear/apparel preferred.

Responsibilities

• Lead the global Tennis marketing strategy and category vision.
• Develop and execute long-term plans aligning with business goals.
• Drive go-to-market planning and impactful product launches.
• Oversee creative direction and content strategy for Tennis.
• Mentor team members and measure marketing effectiveness.

Skills

Strategic marketing

Project management

Cross-functional collaboration

Communication skills

Tennis knowledge

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

As the Global Marketing Manager, Tennis, you will lead the development and execution of New Balance's global tennis marketing strategy, driving brand relevance, consumer demand, and commercial growth across the category. This role will drive the go-to market tactics and help shape the long-term creative vision for Tennis, leveraging key moments within sport and culture to elevate the brand's position globally. The Global Marketing Manager will partner closely with Global Product, Merchandising, Sports Marketing, Regional Marketing, and Creative teams to bring an integrated Tennis journey to life. This role will also drive the development of world-class athlete storytelling, product launch campaigns, and strategic marketing initiatives that connect with tennis consumers around the globe. As a key steward of the Tennis category, you will ensure alignment across regions while driving innovation, creative excellence, and measurable business impact.

MAJOR ACCOUNTABILITIES:

Lead the global Tennis marketing strategy and category vision, developing and executing long-term plans that align with business objectives, strengthen New Balance's premium market position, and drive sustainable brand and commercial growth across key global markets. Drive integrated global go‑to‑market planning and execution by partnering with Product, Merchandising, Sports Marketing, and Regional Marketing teams to deliver impactful product launches, athlete storytelling, and seasonal campaigns across wholesale, retail, digital, social, and experiential channels. Own the creative direction and content strategy for the Tennis category, overseeing agency partnerships and end-to-end content production, including concept development, athlete campaigns, creative execution, production management, asset development, and brand governance to ensure consistency and excellence across all consumer touchpoints. Maximize consumer engagement and category relevance by leveraging athlete partnerships, monitoring cultural, consumer, and competitive trends, and identifying innovative opportunities that strengthen brand credibility, expand audiences, and increase market impact within the global tennis community. Lead cross‑functional collaboration, communication, and performance optimization, ensuring regional alignment through best‑in‑class tools and campaign resources, mentoring team members, and measuring marketing effectiveness to generate insights that improve future investments, campaign performance, and overall category results.

REQUIREMENTS FOR SUCCESS:

Bachelor's degree (or equivalent) with 5-8 years of marketing experience; proficient in Microsoft Office and marketing platforms, with flexibility to travel as needed. Strategic marketer with strong project management skills, capable of leading complex initiatives and collaborating effectively across cross‑functional teams. Proven experience leading projects, managing multiple priorities, developing creative briefs, and driving marketing content from concept through execution. Strong verbal and written communication skills, with the ability to build relationships and influence stakeholders internally and externally. Deep understanding of tennis, specialty retail, and consumer marketing, with experience in sporting goods, athletic footwear/apparel, or related industries preferred. Demonstrated success executing community activations, partnerships, and product launch campaigns that drive engagement, traffic, and sell‑through. Boston, MA Headquarters - (NB) Only Pay Range: $122,100.00 - $157,500.00 - $192,900.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work‑life balance is more than just a buzzword – it’s part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in‑person teamwork and collaboration. Our North American hybrid model encourages rich in‑person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status. At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle. Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.