Global Marketing Manager - Live Service Campaigns

Square Enix, Inc.; El Segundo (CA); On-site; USD 80,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

Spouse/DP and children coverage option

Medical FSA and Dependent Care FSA

Wellness programs

PTO up to 25 days

13 major holidays

401K with employer match

Game copies and discounts

Referral bonus

Job summary

Square Enix, Inc. seeks a Manager of Marketing to lead paid media efforts and support launch and evergreen campaigns for major game titles.

You will develop asset programs, assist with budgeting, and define KPIs to evaluate performance while coordinating with agencies and stakeholders across Western and Japan MMO groups. The role emphasizes strong communication, cross‑cultural collaboration, and project management across regions, with opportunities to influence multi‑million dollar campaigns and

Qualifications

• 3+ years of experience in digital marketing, preferably within a live service or subscription environment.
• Strong understanding of paid media channels including search, social, and programmatic.
• Proficiency in marketing analytics tools and platforms such as Power BI.

Responsibilities

• Develop integrated marketing and PR game expansion activation programs with defined KPIs and budgets.
• Manage evergreen lifecycle campaigns for live service products focusing on full-funnel optimization.
• Coordinate with internal teams and external partners to execute pre-order, launch and evergreen campaigns.

Skills

Digital marketing

Live service campaigns

Project management

Communication

Gaming industry

Power BI

Tools

Power BI

Job description

Square Enix, Inc. seeks a Manager of Marketing to lead paid media efforts and support launch and evergreen campaigns for major game titles.

You will develop asset programs, assist with budgeting, and define KPIs to evaluate performance while coordinating with agencies and stakeholders across Western and Japan MMO groups. The role emphasizes strong communication, cross‑cultural collaboration, and project management across regions, with opportunities to influence multi‑million dollar campaigns and