Global Marketing Manager

Hill Phoenix, Inc.; Cypress (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

OK International, a global electronics tool and dispensing solutions provider, seeks a seasoned Global Marketing Manager to shape the marketing strategy for Metcal and Techcon. You will lead digital campaigns, coordinate with Product Management, and drive ROI across regions.

You will champion AI-driven workflows, optimize content across partners, and manage events and trade shows to maximize brand impact. This role is centered in Cypress, CA with global scope.

Qualifications

• Digital marketing experience in B2B campaigns.
• Strong project management with cross-functional coordination.
• Marketing ownership with independent execution.
• Technical B2B understanding to support product messaging.
• Experience introducing AI tools in marketing.
• Global marketing experience across regions.
• 7+ years in digital marketing programs (B2B).

Responsibilities

• Own the global marketing strategy and investment priorities for Metcal and Techcon.
• Lead the annual marketing plan, activity calendar, budget allocation and project reviews.
• Define the digital marketing strategy, including platforms, audiences and campaign investment.
• Lead marketing strategy for product launches and ongoing promotions with Product Management.
• Set content standards for brands/products presented through channel partners.
• Own the trade show, event and sponsorship plan, including coordination and budget.
• Introduce AI tools and workflows to improve marketing efficiency.
• Set content strategy and priorities; manage internal vs external delivery.
• Define how marketing performance and ROI will be measured and adjust strategy.

Skills

Digital marketing

Project management

Marketing ownership

Technical B2B understanding

AI in marketing

Global marketing

B2B campaigns

Tools

HubSpot

Salesforce

Job description

OK International is a global manufacturer of electronic benchtop tools and precision dispensing solutions worldwide. We have two major product lines: Metcal electronics bench tool solutions and Techcon dispensing Systems.

We have facilities in Cypress California (US), Chandlers Ford (UK) and Shenzhen (China) supporting our customers worldwide. The OK International Team is dedicated at putting customers first, having an entrepreneurship mindset, innovative culture, cultivating relationships and never compromising on integrity. Welcome to our team!

OK International is part of the Dover Engineered Products segment of the Dover Corporation. Dover is a diversified global manufacturer with annual revenue of over $7 billion. We deliver innovative equipment and components, specialty systems, consumable supplies, software and digital solutions, and support services through five operating segments: Engineered Products, Fueling Solutions, Imaging & Identification, Pumps & Process Solutions and Refrigeration & Food Equipment. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 60 years, our team of approximately 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV."

Key Responsibilities

• Own the global marketing strategy and investment priorities for Metcal and Techcon. Work with Sales and Product Management to assess market opportunities, set brand objectives and determine where marketing resources will have the greatest impact.
• Lead the organization of the marketing function through an annual plan, activity calendar, budget allocation and project reviews. Set priorities, responsibilities and deadlines, resolve competing requests and keep delivery on track.
• Define the digital marketing strategy, including the choice of advertising platforms, target audiences and campaign investment. Evaluate tools and approaches to improve lead generation, and lead delivery while remaining hands‑on where needed.
• Lead marketing strategy for product launches and ongoing promotion with Product Management. Define positioning, customer benefits, target markets and campaign objectives, and coordinate execution across regions.
• Set priorities and content standards for how the brands and products are presented through channel partners. Lead improvement plans with Sales and partners to strengthen product information, online presentation and joint marketing effectiveness.
• Own the trade show, event and sponsorship plan, including selection, objectives and budget allocation. Lead project coordination with suppliers and internal teams, and assess results with Sales to guide future participation.
• Introduce AI tools and workflows to improve marketing efficiency, content development and campaign delivery, while maintaining technical accuracy and brand standards.
• Set the content strategy and project priorities to support brand and product objectives. Determine what to deliver internally and what to outsource, define briefs and quality expectations, and direct external partners for video, manuals, design and other specialist work.
• Define how marketing performance and return on investment will be measured. Review campaign and event results and lead quality, and use the findings to adjust strategy, priorities and spending.

Essential Requirements

• Digital marketing experience: proven ability to plan and deliver B2B campaigns, select advertising platforms, manage spending and use results to improve visibility and qualified lead generation.
• Project management and organization: a track record of coordinating multiple projects, stakeholders, suppliers and deadlines, with clear plans, budgets and follow-up.
• Marketing ownership and judgment: experience taking responsibility for marketing plans, recommending improvements and deciding where to focus resources, with the ability to work independently and remain hands‑on.
• Technical B2B experience: ability to understand technical products, communicate customer benefits clearly and work closely with Product Management and Sales on messaging, launches and promotion.
• AI implementation: practical experience introducing AI tools and workflows into marketing activities, with examples of implementation and improvements in efficiency.
• Global Marketing experience.
• 7+ years of experience executing and strategizing digital marketing programs in a B2B environment

Preferred Experience

• Electronics, industrial equipment, manufacturing or related technical markets.
• Experience improving marketing content and activities with channel partners.
• International marketing experience. Previous experience in all three regions, including APAC, is not required.
• Familiarity with HubSpot, Salesforce or similar marketing and CRM tools.
• Travel may be required for trade shows, partner activities and internal meetings.

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