Global Marketing Manager

OK International, a Dover Company; Cypress (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

401(K) contributions

Medical/Dental/Vision insurance

Wellness programs

Health Savings Account

Disability insurance

Life insurance

Paid time off

Job summary

OK International in Cypress, CA, seeks a senior marketing leader to own the global strategy for Metcal and Techcon. You will collaborate with Sales and Product Management to set brand objectives, target audiences and campaign investments.

Lead the annual marketing plan, define digital strategies, coordinate launches across regions, and manage events, content and AI-enabled improvements while upholding brand standards.

Qualifications

• Digital marketing experience to plan and deliver B2B campaigns.
• Strong project management with multi-stakeholder coordination.
• Marketing ownership with independent, hands-on execution.
• Technical B2B marketing experience with product messaging collaboration.
• Experience introducing AI tools in marketing initiatives.
• Global marketing experience across regions.
• 7+ years in executing and strategizing digital marketing programs in a B2B environment.

Responsibilities

• Own global marketing strategy and investment priorities for Metcal and Techcon.
• Lead annual plan, calendar, budget allocation and project reviews.
• Define digital marketing strategy, platform choices, and campaign investment.
• Lead marketing for product launches with Product Management and Sales.
• Set content standards across channels and partner networks.
• Own trade shows, events and sponsorships planning and execution.
• Introduce AI tools to improve marketing efficiency and content development.
• Define content strategy and manage external partners for video, manuals, design, etc.
• Measure marketing ROI and adjust strategy and spending.

Skills

Digital marketing (B2B)

Project management

Marketing ownership

Technical B2B marketing

AI in marketing

Global marketing

7+ years in B2B digital marketing

Education

Bachelor's degree

MBA (plus)

Tools

HubSpot

Salesforce

Job description

OK International is a global manufacturer of electronic benchtop tools and precision dispensing solutions worldwide. We have two major product lines: Metcal electronics bench tool solutions and Techcon dispensing Systems.

We have facilities in Cypress California (US), Chandlers Ford (UK) and Shenzhen (China) supporting our customers worldwide. The OK International Team is dedicated at putting customers first, having an entrepreneurship mindset, innovative culture, cultivating relationships and never compromising on integrity. Welcome to our team!

OK International is part of the Dover Engineered Products segment of the Dover Corporation. Dover is a diversified global manufacturer with annual revenue of over $7 billion. We deliver innovative equipment and components, specialty systems, consumable supplies, software and digital solutions, and support services through five operating segments: Engineered Products, Fueling Solutions, Imaging & Identification, Pumps & Process Solutions and Refrigeration & Food Equipment. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 60 years, our team of approximately 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV".

Key Responsibilities

• Own the global marketing strategy and investment priorities for Metcal and Techcon. Work with Sales and Product Management to assess market opportunities, set brand objectives and determine where marketing resources will have the greatest impact.
• Lead the organization of the marketing function through an annual plan, activity calendar, budget allocation and project reviews. Set priorities, responsibilities and deadlines, resolve competing requests and keep delivery on track.
• Define the digital marketing strategy, including the choice of advertising platforms, target audiences and campaign investment. Evaluate tools and approaches to improve lead generation, and lead delivery while remaining hands‑on where needed.
• Lead marketing strategy for product launches and ongoing promotion with Product Management. Define positioning, customer benefits, target markets and campaign objectives, and coordinate execution across regions.
• Set priorities and content standards for how the brands and products are presented through channel partners. Lead improvement plans with Sales and partners to strengthen product information, online presentation and joint marketing effectiveness.
• Own the trade show, event and sponsorship plan, including selection, objectives and budget allocation. Lead project coordination with suppliers and internal teams, and assess results with Sales to guide future participation.
• Introduce AI tools and workflows to improve marketing efficiency, content development and campaign delivery, while maintaining technical accuracy and brand standards.
• Set the content strategy and project priorities to support brand and product objectives. Determine what to deliver internally and what to outsource, define briefs and quality expectations, and direct external partners for video, manuals, design and other specialist work.
• Define how marketing performance and return on investment will be measured. Review campaign and event results and lead quality, and use the findings to adjust strategy, priorities and spending.

Essential Requirements

• Digital marketing experience: proven ability to plan and deliver B2B campaigns, select advertising platforms, manage spending and use results to improve visibility and qualified lead generation.
• Project management and organization: a track record of coordinating multiple projects, stakeholders, suppliers and deadlines, with clear plans, budgets and follow-up.
• Marketing ownership and judgment: experience taking responsibility for marketing plans, recommending improvements and deciding where to focus resources, with the ability to work independently and remain hands‑on.
• Technical B2B experience: ability to understand technical products, communicate customer benefits clearly and work closely with Product Management and Sales on messaging, launches and promotion.
• AI implementation: practical experience introducing AI tools and workflows into marketing activities, with examples of implementation and improvements in efficiency.
• Global Marketing experience.
• 7+ years of experience executing and strategizing digital marketing programs in a B2B environment

Preferred Experience

• Electronics, industrial equipment, manufacturing or related technical markets.
• Experience improving marketing content and activities with channel partners.
• International marketing experience. Previous experience in all three regions, including APAC, is not required.
• Familiarity with HubSpot, Salesforce or similar marketing and CRM tools.
• Travel may be required for trade shows, partner activities and internal meetings.

Education Requirements

• Bachelor’s degree
• MBA is a plus

Pay Range: USD 100000 - 130000 Annually This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan. We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

Benefits: Benefits For This Position Include: A 401(K) Savings Plan With Employer Contributions; Medical, Dental And Vision Insurance; Wellness Programs; Health Savings Account, Health Care And Dependent Care Flexible Spending Accounts; Company Paid Short-Term Disability And Long-Term Disability; Company Paid Employee Basic Life And Ad&D Insurance; Supplemental Employee And Dependent Life Insurance; Optional Accident, Hospital Indemnity And Critical Illness Insurance; Adoption, Surrogacy, And Fertility Benefits And Assistance; Commuter Benefits; Parental, Military, Jury Duty, And Bereavement Leaves Of Absence; Paid Time Off, Including 10 Paid Holidays Per Calendar Year, 120 Paid Vacation Hours For Salaried Positions And 80 Paid Vacation Hours For Hourly Positions Annually, 40 Paid Sick Leave Hours Frontloaded Annually On January 1St Or As Provided Under State And Local Paid Sick Leave Laws, Business Travel Services; Employee Discounts; And An Employee Assistance Program That Includes Company Paid Counseling Sessions And Legal Services. Eligibility For Benefits Is Governed By Applicable Plan Documents And Policies.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.