Global Marketing Lead - Brand, Growth & Education Programs

Balanced Body; Sacramento (CA); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid time off and holidays

Professional development support

Employee discounts on products and教育

Job summary

Balanced Body is seeking an Associate Marketing Director to lead brand strategy, demand generation, and go‑to‑market execution across our product ecosystem and education programs. This executive will oversee four teams—Digital, Creative, Video, and Content—and guide worldwide marketing to ensure a consistent brand voice across regions.

The role offers growth opportunities within a high‑growth, privately held company as we expand into the broader mindful-movement and wellness market.

Qualifications

• 15+ years of marketing experience, including 10+ years in marketing leadership.
• Experience managing at least two marketing disciplines: Digital, Creative, Video, and Content.
• Proven track record launching products and leading go‑to‑market campaigns.
• Experience owning a marketing budget and using customer research, market data, and sales data to measure performance against KPIs/ROI.
• Ability to travel domestically and internationally up to 15% of the time; a valid passport is required.
• This is a 100% onsite role at our Sacramento, CA headquarters.

Responsibilities

• Lead the development and execution of a global marketing strategy spanning product launches, brand campaigns, digital marketing, and education programs.
• Lead, mentor, and develop the marketing team across four disciplines; assess strengths and gaps, set priorities, and build the structure and talent needed to scale.
• Partner with the Marketing Director on the annual marketing plan, budget, and department goals.
• Manage agency and external partner relationships to ensure effective spend that drives growth.
• Protect and evolve the brand’s visual identity, tone of voice, and messaging across markets, channels, and partner touchpoints.

Skills

Marketing leadership

Global marketing

Brand management

Demand generation

Digital marketing

Stakeholder management

Education

MBA in Marketing

Tools

Wrike

Adobe Creative Cloud

Algolia

Gorgias

Job description

Balanced Body is seeking an Associate Marketing Director to lead brand strategy, demand generation, and go‑to‑market execution across our product ecosystem and education programs. This executive will oversee four teams—Digital, Creative, Video, and Content—and guide worldwide marketing to ensure a consistent brand voice across regions.

The role offers growth opportunities within a high‑growth, privately held company as we expand into the broader mindful-movement and wellness market.