Global Marketing Director: Brand, Growth & Campaigns

Pilates group; Sacramento (CA); Sur place; USD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Annual bonus

Medical, dental, and vision insurance

401(k) with company match

Life and long-term disability

Paid time off and holidays

Professional development support

Employee discounts on company products

Résumé du poste

Balanced Body in Sacramento, CA seeks an Associate Marketing Director to lead global brand strategy, demand generation, and go‑to‑market execution across product ecosystems and education programs.

You will oversee four marketing teams—Digital, Creative, Video, and Content—ensuring a consistent brand voice across regions. This senior role offers growth, leadership expansion, and a chance to shape a mindfulness and wellness market leader.

Qualifications

• 15+ years of marketing experience, including 10+ years in leadership.
• Proven success building, scaling, and leading marketing teams across multiple countries or regions.
• Experience directly managing at least two marketing disciplines: Digital, Creative, Video, and Content.
• Demonstrated success leading brand management, demand generation, and community-driven marketing programs.
• Proven track record launching products and leading go-to-market campaigns.
• Experience leading digital and e-commerce marketing, including paid media, email, SEO, and social.
• Experience owning a marketing budget and using customer research, market data, and sales data to measure KPI/ROI.
• Experience managing agency and external partner relationships.
• Excellent stakeholder management and executive communication skills with senior leadership.
• Ability to travel domestically and internationally up to 15%; valid passport or ability to obtain one.
• This is a 100% onsite role at our Sacramento, CA headquarters.

Responsabilités

• Lead the development and execution of a global marketing strategy across product launches, brand campaigns, digital marketing, and education programs.
• Lead, mentor, and develop the marketing team across four disciplines; set priorities and scale structure.
• Partner with Marketing Director on annual plan, budget, and department goals.
• Manage agency and external partner relationships to optimise spend and growth.
• Protect and evolve brand identity across markets, channels, and partners.
• Oversee creative, video, and content production for campaigns, launches, catalogs, e‑commerce, and social.
• Oversee demand generation across paid media, email, SEO, social, and e‑commerce; grow leads and revenue.
• Develop international field marketing strategy and support market expansion with tools for distributors.

Connaissances

Leadership experience

Brand management

Digital & e‑commerce marketing

Budget ownership & KPIs

Agency relationships

Stakeholder management

International/travel readiness

Formation

MBA with Marketing focus or equivalent

Outils

Wrike

Adobe Creative Cloud

Algolia

Gorgias

Description du poste

Balanced Body in Sacramento, CA seeks an Associate Marketing Director to lead global brand strategy, demand generation, and go‑to‑market execution across product ecosystems and education programs.

You will oversee four marketing teams—Digital, Creative, Video, and Content—ensuring a consistent brand voice across regions. This senior role offers growth, leadership expansion, and a chance to shape a mindfulness and wellness market leader.