Global Marketing Lead: Brand, Demand & Growth

Balanced Body; Sacramento (CA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid time off and holidays

Employee discounts on products and教育

Life and long-term disability

Job summary

Balanced Body, the world’s leading designer and manufacturer of Pilates equipment, seeks an Associate Marketing Director to drive global marketing strategy, brand campaigns, and education programs from our Sacramento HQ. Lead four marketing teams—Digital, Creative, Video, and Content—while ensuring a consistent brand voice worldwide.

You will partner with the Marketing Director on plans, budgets, and goals, manage agencies, and grow demand across equipment and education programs.

Qualifications

• 15+ years of marketing experience with 10+ years in leadership roles.
• Proven success building, scaling, and leading marketing teams across multiple countries or regions.
• Experience leading brand management, demand generation, and community-driven marketing programs.

Responsibilities

• Lead global marketing strategy including product launches, brand campaigns, digital marketing, and education programs.
• Mentor and develop four marketing disciplines (Digital, Creative, Video, Content); build structure to scale.
• Partner with the Marketing Director on annual plan, budget, and department goals; manage agency relationships.

Skills

Global marketing

Budget management

Team leadership

Brand management

Digital marketing

Go-to-market

Education

MBA in Marketing

Tools

Wrike

Adobe Creative Cloud

Algolia

Gorgias

Job description

Balanced Body, the world’s leading designer and manufacturer of Pilates equipment, seeks an Associate Marketing Director to drive global marketing strategy, brand campaigns, and education programs from our Sacramento HQ. Lead four marketing teams—Digital, Creative, Video, and Content—while ensuring a consistent brand voice worldwide.

You will partner with the Marketing Director on plans, budgets, and goals, manage agencies, and grow demand across equipment and education programs.